Google Brings Privacy Sandbox to Android Devices

Posted on by Chief Marketer Staff

Google announced on Wednesday that it’s creating a Privacy Sandbox for Android devices in order to develop new ad targeting technologies that comply with consumer data protections—and will phase out the current ad identifiers in the next two years. The search giant has already begun work to build alternatives to third-party cookies for Chrome, but this initiative will address mobile advertising specifically. Here’s what this means for the marketing and mobile advertising communities, according to a piece in AdExchanger.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!