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IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss
Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB's 2024 State of Data report.
Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB's 2024 State of Data report.
We spoke with H&R Block's Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
Features from Apple that can actually boost brand engagement rather than hinder it.
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
Content strategy tips to enhance your brand’s digital presence in 2021.
A look back at the biggest events and disruptions in retail marketing last year.
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.