Topic | Digital Marketing

Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.

Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.

Features from Apple that can actually boost brand engagement rather than hinder it.

If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.

Content strategy tips to enhance your brand’s digital presence in 2021.

A look back at the biggest events and disruptions in retail marketing last year.

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.

How companies can use social platforms to communicate with customers during the pandemic.

Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.