Topic | Digital Marketing

Slowing the Threat of Ad Blocking: 5 Ideas

|  by Susan Bryant

Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.

3 Ways CIOs Can Transform Digital Marketing

|  by Kevin Cochrane

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Q&A With Progress Software CMO Melissa Puls

|  by Chief Marketer Staff

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.