How 12 Brands Engaged Target Audiences With Virtual Events

Posted on by Chief Marketer Staff

In this third year of the pandemic, virtual events remain a valuable resource for marketers to engage with customers and prospects, introduce new products, gather critical feedback and more, all while accommodating for attendees’ varying comfort levels. Read about 12 different programs that successfully conquered Zoom fatigue, according to coverage in Event Marketer, with gamification tactics, attendee curation, extended reality and more.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!