Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
If you're new to data clean rooms, here are some insights to consider before getting started.
MarTech
Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks
Three Ways to Tackle Customer Data Hygiene to Boost ROI
How a solid customer data hygiene strategy can help yield higher marketing ROI.
Three Ways Programmatic Advertising Could Evolve in 2022
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Absolut Marketing VP Matt Foley on Activating in the Metaverse
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
Why Martech Investments Aren’t Optimized: Infographic
The AI Paradox: Why More Automation Means We Need More Humanity
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?