
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
If you're new to data clean rooms, here are some insights to consider before getting started.
If you're new to data clean rooms, here are some insights to consider before getting started.
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
How a solid customer data hygiene strategy can help yield higher marketing ROI.
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?