Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
MarTech
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Five Ways to Pinpoint Martech Inefficiencies During COVID-19 Economic Fallout
Formulating Your 2020 Data-Driven Marketing Strategy
Chief Marketer Announces the 2021 CM200
An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.
Ecommerce Personalization in 2021: Five Predictions
Nielsen Developing Identity Resolution Solution for 2021
What the Consumer Privacy Rights Act Means for Marketers
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
Don’t Let AI Bias Derail Your Marketing Efforts
Why Martech Investments Aren’t Optimized: Infographic
The AI Paradox: Why More Automation Means We Need More Humanity
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
