Amex Targets Realtors with the Housewarming Gift Card
A new American Express branded gift card will be available to the real estate, homebuilding and mortgage industries beginning this month.
The Housewarming Gift Card is personalized with the recipient’s name embossed, has a unique American Express account number, will be replaced if lost or stolen, and is delivered directly to the client’s home. Additional real estate industry specific, value-added solutions are also available to card purchasers, including co-branded cards and packaging, fulfillment, and built-in customer satisfaction surveys.
Almost 180 select merchant establishments will accept the stored value card including many popular home furnishing related names such as Williams-Sonoma, Pier 1, Crate & Barrel, Restoration Hardware, Macy’s, Pottery Barn and Linens & Things.
“The Housewarming Gift Card was designed to let consumers choose something nice for their new homes, while taking the guess work out of the gift giving process for the real estate industry,” said American Express project manager Phil Gorman in a statement.
According to a Realtor Magazine poll, 77% of all realtors gave their clients a housewarming gift last year. Of those 77%, 44% gave gift cards.
