Marketing EDGE Honors Pam Larrick, Quad/Graphics

Posted on by Beth Negus Viveiros

marketing-edge-boston-1Pamela Larrick, the CEO of Javelin Marketing Group, received the Edward N. Mayer Jr. Education Leadership Award Sunday evening during the annual Marketing EDGE awards dinner at the Boston Park Plaza.

Marketing EDGE—formerly known as the Direct Marketing Educational Foundation (DMEF)—is a nonprofit designed to connect professors and college students with the business of marketing

At the event—held during the DMA’s &Then conference—Larrick noted that she was honored and humbled by the award, and praised the evening and the organization. “It’s important to stop for a few hours and celebrate where we’ve been and what we’re going to do.”

Quad/Graphics received the Corporate Leadership Award. “We’re passionate about print and the role it plays I people’s lives,” noted Joel Quadracci, chairman, president and CEO of Quad/Graphics. “It may be bleeding a little but print is not dead.”

Everyone is still trying to figure out how print can fit into the new marketing reality, he noted, adding that in the past year Quad had worked with a dozen digital pure plays on print initiatives. “I have faith marketing will continue to evolve,” he said.

The main part of the evening was a spirited “auction,” where companies and individuals pledged to make contributions to Marketing EDGE’s scholarships and internship programs.

Donors were inspired earlier in the evening by speeches from students who had benefited from the organization’s programs, including Jacob Lindamood of Babson College, Emily Dinger of Brown University, Justin Price of Marquette University and Emily Vasington of University of Connecticut. Faizan Javed of Boston College and Erika Uchinaite of Rutgers University assisted in the auction.

&Then, a reimagining of the Direct Marketing Association’s annual fall conference, concluded on Tuesday. Next year’s event will be held in Los Angeles. For more information on Marketing EDGE or to make a contribution, visit MarketingEDGE.org.

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