Topic | Brand

disney patriotic patriotism presidents

What Makes A Brand “Patriotic”?

|  by Robert Passikoff

As Independence Day approaches, many brands are flying the red, white and blue. How does your company express patriotism with brand values?

4 Tips to Protect Your Brand From Fake News

|  by Tony Tie

To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.

3 Key Strategies to Analyze Your Brand

|  by Karen McGaughey

While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.

brand loyalty

The Art of Authenticity in Branding

|  by Lara Colestock

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Build Branded Digital Experiences That Users Love

|  by Jaron Rubenstein

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.