Topic | Attribution

measurement

Driving Results With Granular Measurement

|  by Wayne St. Amand

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.

attribution

5 Ideas for Better Sales and Marketing Attribution

|  by Rob Stagno

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.

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