Topic | B2B Direct Mail

Direct Mail Improves Multichannel Mix: Report

October 4, 2019 | by Beth Negus Viveiros

Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.

Thomson Reuters Gets Attention With Dimensional Direct Mail

August 8, 2019 | by Beth Negus Viveiros

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

Chief Marketer Videos

December 19, 2022 by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

PRO Awards 2022

Click here to view the 2022 Winners.

2023 LIST ANNOUNCED/h2>

Click here to view the 2023 winners!

Why Consent and Preference Management for Marketers

The Marketer’s Guide to US Privacy

The Complete Guide to First-Party Data

ITA Group White Paper Event ROI

The Power of Customer Journey Mapping

How to Foster Engagement Without Cutting Prices

Topic | B2B Direct Mail

Direct Mail Improves Multichannel Mix: Report

Thomson Reuters Gets Attention With Dimensional Direct Mail

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