Chief Marketer Listline April 9

Posted on by Richard H. Levey

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

AXIS Consumer Database Email Addresses
These catalog cooperative database names have been enhanced with a variety of attributes, including product categories and a variety of demographic and lifestyle attributes.
Universe:17.7 million
Price: $100/M
Selections: Three-, six-month email addresses, average purchase, catalog buyers, credit card, dollar amount, donors, gender
Contact: Belardi Ostroy, Brook Jacobson, brookj@belardiostroy.com, (212) 381-1735
Datacardhttp://lists.nextmark.com/market?page=order/online/datacard&id=322249

Mallory Lane by Collections Etc.
This home-focused catalog offers a variety of makeover solutions and holiday items, including home décor, housewares and other domestic products.
Universe:368,918
Price: $112/M
Selections: One-, three-, six-, 12-month buyers, amount spent, cash/credit card buyers, gender, internet purchasers, last amount spent, product, geographic, gender
Contact:Infogroup, Maureen Chamberlain, maureen.chamberlain@infogroup.com, (402) 836-7051
Datacardhttp://lists.nextmark.com/market?page=order/online/datacard&id=333680

Rock and Ice Magazine
This eight-times-a-year publication serves devoted rock and ice climbers. Readers happily travel to engage in their sport.
Universe:7,855
Price: $135/M
Contact: Names in the News, Inga Beck, ingabeck@nincal.com, (510) 302-4621
Datacardhttp://lists.nextmark.com/market?page=order/online/datacard&id=334096

Sweepstakes Clearinghouse Prospecting Ride-Along
This ride-along program delivers famous brand electronics, watches, computers, luggage and house wares to millions of price conscious direct mail consumers. Inserts ride in a separate envelope.
Universe:500,000 every month
Price: $55/M
Contact: Gnames Media Group, Stacy Abron, stacya@gnames.com, (972) 871-2828 x229
Datacardhttp://lists.nextmark.com/market?page=order/online/datacard&id=334321

The Silver Eagles
The Silver Eagles is the political squad of the American Senor’s Center, a conservative senior’s advocacy group with a free enterprise, less government, less taxes approach to senior issues.
Universe:28,046
Price: $135/M
Selections: Last 6-, last 12-month
Contact: Washington Marketing Group, William Shaker, william.shaker@twmg.com, (703) 534-9331
Datacardhttp://lists.nextmark.com/market?page=order/online/datacard&id=333997

Chris DeMartine (http://www.linkedin.com/in/chrisdemartine) is director of business development at NextMark.

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