GMR Marketing – Leveraging its experience with gaming and sports, GMR established an eSports practice in October 2015, providing opportunities for brand sponsors to get involved. It has also produced VR experiences for global brands including National Parks and major music festivals. At Super Bowl 50 in San Francisco, GMR created 20 B2B/B2C programs for…
Trisect – Launching a new brand on a tight budget is not easy, but then again, it was Trisect on the job for flavored malt beverage Palm Breeze. The “Vacay Every Day!” promotion was a rallying cry through social, media, retail and TV, for women to make the most of every moment together. And presto!…
SET – Acquired by WPP this year, SET added a live events agency in London: SET Live. The agency uses a five-step approach with clients: explore, ideate, design, execute and enhance. This Top Shop created a dynamic and lasting impression for Jordan Brand during the 2016 NBA All-Star Weekend by opening a 24-hour, four-day pop-up…
Scout Sports and Entertainment formally developed a property analytics and consultation division—Monumental Sports & Entertainment retained the agency to value its upcoming naming rights offering, the Verizon Center. After winning sponsorship activation duties for fantasy sports leader FanDuel, the team has on-boarded 33 property deals across the NBA and NFL and developed and customized activations…
rEvolution launched new sports and event planning subsidiaries this year, and it continues to increase its staff, who get to indulge in the shop’s weekly rEvolution beer cart every Friday. Embracing the idea that a mess is evidence of a life well lived, the agency helped Delta Faucet launch its “HappiMess” program. Installing custom outdoor…
Pop2Life – This agile agency says it is “ready for anything” and can pop-up anywhere. It added two departments—marketing and strategy—and two clients, the NFL and Sports Illustrated. Senior staff joined in marketing, music, projects and creative strategy. It staged an impressive seven activations at Comic-Con including superhero virtual-reality experiences, a Conan Bingo experience, people’s…
Mosaic has opened a Manhattan office and expanded its content capabilities through the acquisition of Contend, a data-driven content company. This Top Shop created North America’s first 360-degree, immersive dining experience for Stella Artois by launching a cutting-edge five-course, five-senses event during the Toronto International Film Festival. On several “Best Places to Work” lists, the…
MKTG – Since October 2015, this Top Shop on-boarded 1,000+ full-time employees in 20+ offices in 17 markets around the globe. Sports consulting agency, Team Epic, was integrated into MKTG operations to add extensive capabilities in sport consulting, sports research and analytics, entertainment and hospitality to MKTG’s existing experiential capabilities. The Gatorade Fuel Lab at…
Match Marketing Group – MMG had a major face-lift this year with a full HQ renovation. This Top Shop expanded its video content production capabilities and its Outpost Studio 360 creative suite specializing in 3D design, content creation and full service design. Focusing on experiential marketing, the agency designed the adidas Boost Experience as a…
Legacy Marketing – To encourage Millennials to consider Friday’s, Twitter Vending Machines and DubSync Booths played into passion points of music festivals, outdoor parks and influencer events and drove traffic to local Friday’s. It added 100+ full-time, immersive brand ambassadors/influencers located across the country. A group creative director, Tom Szidon, was recently hired, as was…
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