Pop2Life – This agile agency says it is “ready for anything” and can pop-up anywhere. It added two departments—marketing and strategy—and two clients, the NFL and Sports Illustrated. Senior staff joined in marketing, music, projects and creative strategy. It staged an impressive seven activations at Comic-Con including superhero virtual-reality experiences, a Conan Bingo experience, people’s heads placed in tattooed bodies for NBC’s “Blindspot” and an interactive replica of a church for “Fear the Walking Dead.” Need we say more?
Chief Marketer 200
Havas Street A2G PrizeLogic Blue Chip Marketing Worldwide Don Jagoda Associates C3 Agency Allied Integrated Marketing TSMGI (The Specialized Marketing Group, Inc.) Engine Shop Interactions Marketing