Pop2Life – This agile agency says it is “ready for anything” and can pop-up anywhere. It added two departments—marketing and strategy—and two clients, the NFL and Sports Illustrated. Senior staff joined in marketing, music, projects and creative strategy. It staged an impressive seven activations at Comic-Con including superhero virtual-reality experiences, a Conan Bingo experience, people’s heads placed in tattooed bodies for NBC’s “Blindspot” and an interactive replica of a church for “Fear the Walking Dead.” Need we say more?
Chief Marketer 200
Cárdenas Marketing Network PrizeLogic Concept One Communications CAA Experiential (formerly PGW Experience) The Marketing Arm Pivot Point Marketing AWESTRUCK Marketing Group Havas Street Pro Motion, Inc. Launchfire