Scout Sports and Entertainment formally developed a property analytics and consultation division—Monumental Sports & Entertainment retained the agency to value its upcoming naming rights offering, the Verizon Center. After winning sponsorship activation duties for fantasy sports leader FanDuel, the team has on-boarded 33 property deals across the NBA and NFL and developed and customized activations across all markets. The agency’s team grew by 10%.
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Bespoke Sports and Entertainment Engine Shop Generation Z Marketing Don Jagoda Associates PrizeLogic Geometry Global RedPeg Marketing George P. Johnson Experience Marketing Switch The Marketing Arm