Revolution, the integrated sports marketing and media services agency, has named Kent Thomas as vice president, strategy group.
As a member of the senior leadership team, Thomas will play a critical role in driving the agency’s strategic positioning and integrated service offerings to corporations using sports as a marketing platform.
Thomas was hired in January as a business consultant and recently moved into the full-time position to lead the strategy group.
Prior to that, Thomas was the chief marketing officer for motorsports niche agency, Just Marketing. During his tenure, he worked as an independent advisor to several leading brands in the technology, consumer packaged goods and automotive sectors, in addition to his role as senior sponsorship marketer for a number of top-tier racing teams and drivers.
“Having existed on all sides of the sports landscape (property, sponsor and agency), Kent Thomas brings a rare expertise to Revolution that helps us further convince global corporations that choosing the right agency partner is a competitive differentiator,” Revolution President John Rowady said in a statement.
Network
