SET – Acquired by WPP this year, SET added a live events agency in London: SET Live. The agency uses a five-step approach with clients: explore, ideate, design, execute and enhance. This Top Shop created a dynamic and lasting impression for Jordan Brand during the 2016 NBA All-Star Weekend by opening a 24-hour, four-day pop-up shop in Toronto’s busiest intersection, Yonge & Dundas—which also served as a teaser for the permanent three-floor flagship store that was in the works.
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