SET – Acquired by WPP this year, SET added a live events agency in London: SET Live. The agency uses a five-step approach with clients: explore, ideate, design, execute and enhance. This Top Shop created a dynamic and lasting impression for Jordan Brand during the 2016 NBA All-Star Weekend by opening a 24-hour, four-day pop-up shop in Toronto’s busiest intersection, Yonge & Dundas—which also served as a teaser for the permanent three-floor flagship store that was in the works.
Chief Marketer 200
CAA Experiential (formerly PGW Experience) Advantage International Be The Machine Jack Morton Worldwide Event Marketing Strategies Collaborative Marketing Group Ventura Associates International LLC FCBX FCB/RED Pivot Point Marketing