MKTG – Since October 2015, this Top Shop on-boarded 1,000+ full-time employees in 20+ offices in 17 markets around the globe. Sports consulting agency, Team Epic, was integrated into MKTG operations to add extensive capabilities in sport consulting, sports research and analytics, entertainment and hospitality to MKTG’s existing experiential capabilities. The Gatorade Fuel Lab at SXSW—and on tour—introduced consumers to the personalized, science-based GX system. Each participant got their own personalized GX bottle filled with a personalized formula. Now that’s performance!