Octagon – Introduced The Content Group, which provides digital, promotional, experiential multi-platform content that leverages consumer passion. The Group includes 40+ creative planners, digital strategists, production specialists, designers and content producers who work with client account teams and clients. Successfully defended and retained its longest-standing client, BMW of North America (27 years), as well as…
Momentum Worldwide – Creating brand experiences in the sports, music and retail markets, Momentum Worldwide would rather go big than go home! The agency helped Nabisco launch the world’s largest virtual movement in support of the U.S. Women’s National Team, complete with social and retail components—including the first-ever at-shelf U.S. holographic display. The “Pass the…
The Marketing Arm Activation agency Alcone Marketing Group and Platinum-Rye Entertainment, a provider of celebrity and talent management services, now report to The Marketing Arm’s leadership team. This digital doer designed a new methodology for social intelligence and deployed a cloud-based, neuro-tracking approach to understand what people “see” in its communications. A sampling event, virtual…
Arc Worldwide – This shop continues to impress our PRO Awards’ judges, winning the 2016 MVPro Award for the third consecutive year. The award honors the agency with the greatest number of award-winning campaigns across multiple categories. One of those campaigns was the creation of a book, Alcon’s “Howard & the Amazing Eye Exam,” to…
CSE is now part of Cooper Holdings, a privately held company formed by CSE founder Lonnie Cooper to separate out business units. As part of the change, Doug Manning was promoted to president of CSE, using his 18+ years of sport marketing experience to move the shop forward. Using bloggers and influencers to reach teens…
Concept One Communications This shop expanded its design capabilities to include packaging and created new digital integration tools to deploy scale programs more efficiently. As AOR for Gillette for entertainment marketing, a partnership with James Bond came to life in 83 markets through a digital film that drew 20 million views and POP to “Bring…
Get the recognition for you deserve for your outstanding promotional marketing campaigns—enter the 2016 PRO Awards today!
TPN tripled the size of its social marketing team and invested in Sysomos, a social listening tool. Investments in comScore and Forrester have added depth to its analysis and planning toolset. Executed the Reese’s candy “Fan Up! Challenge,” combining daily shot-out experiences to win chances to score NCAA team gear, Fanatics Cash and a grand…
Inspira Marketing Group – In its eighth year, Inspira Marketing Group has expanded to offices in New York, Chicago and San Francisco, in addition to the new headquarters in Norwalk, Connecticut. In addition to experiential programming, Inspira has made continued enhancements in driving digital strategies through influencer programming, real-time insights and campaign measurement tools, adding…
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