LeadDog Marketing Group – Conceptualized and activated the Reebok Pump Crawl to promote the ZPump. Invited participants to cross their cities experiencing different fitness activities—runs, yoga, cross-fit, combat training with a big-time celebration at the end. The Crawls sold out in less than one day across all four markets—New York, Washington, D.C., Los Angeles and…
Jack Morton Worldwide – With 75+ years in the business, the global agency recently expanded its footprint to Germany, South Korea and Brazil. Looking to make a big splash when T-Mobile announced its “Binge On” free video streaming for subscribers of several paid services, this Top Shop organized a brand experience in Los Angeles complete…
The Integer Group – With a focus on driving transactions, this Top Shop’s Retail Arts Lab is designing digital experiences that capture, compel and guide shoppers through the retail journey. Looking to drive traffic for Kellogg’s partnership with “Captain America: Civil War,” the agency created a free app and a custom VR viewer designed as…
Infinity Marketing Team, Inc. IMT offers one-stop shopping from both an agency and internal fabrication perspective, including the ability to deliver custom event swagging and large-scale props for studio sets and tradeshow environments. When HP’s biggest printer launch in a decade required the company’s biggest launch event ever, IMT built a three-story high, 30-foot wide…
Index Promotions, Inc. – To increase sales of Nestlé cereal brands, this Top Shop, along with Cereal Partners Worldwide, created and designed an innovative, utilitarian item—a transformable cereal bowl and spoon featuring Star Wars’ R2D2 in advance of the film’s release. Sold alongside select cereals, it sold out in every store within weeks. Recently launched…
Grow Marketing – Google engaged Grow to conceive and activate an experience at Outside Lands and iHeartRadio Jingle Ball Village to get attendees’ hands-on with Chromecast. The campaign included kiosks, braid and tattoo bars, artist meet and greets, social GIFs and charging stations generating 40+ million impressions. That’s impressive! Added two key creative roles.
FUSION Marketing – In April, Fusion was acquired by William Morris Endeavor-International Management Group, a global entertainment, sports, events, media and fashion company. Fusion is part of WME|IMG’s Global Partnership Group. Drew 5+ million views a video it produced for Cabo Tequila sponsorships at major summer BBQ events.
Fluent – By “translating brands for the college world,” Fluent helps clients engage with college Millennials and Gen Z populations both on and off campus. To increase awareness of Coffee-Mate non-dairy creamer among college students, the agency set up a 20-foot coffee mug and beverage station during final exams at Ohio State. In addition to…
FCB/RED “RED” stands for the agency’s core expertise in Retail, Engagement, Digital and Direct Marketing. The Top Shop has increased staff by 20% and expanded its creative 3D department with full retail and environmental simulations plus VR and AR capabilities. The “Color for the Colorblind” campaign for client Valspar and its partner EnChroma (optical technology)…
Don Jagoda Associates – Executed the entertaining “Follow the Sock” promo for Hanes featuring a pre-roll video that told the story of the Sock family who got separated from their cousin Edwin while on a trip to Disney. Viewers were invited to “Follow the Sock” for a chance to win a Walt Disney World Resort…
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