Trisect – Launching a new brand on a tight budget is not easy, but then again, it was Trisect on the job for flavored malt beverage Palm Breeze. The “Vacay Every Day!” promotion was a rallying cry through social, media, retail and TV, for women to make the most of every moment together. And presto! Palm Breeze hit its 60% national distribution goal in half the time and had the highest repeat purchase of any FMB launched in 2015. Created The Squad for social media and content marketing..
Chief Marketer 200
The Mars Agency FCB/RED FAME Trisect Pierce Arc Worldwide Marketing Activations Group Jack Morton Worldwide Performance Marketing Group Scout Sports and Entertainment