Trisect – Launching a new brand on a tight budget is not easy, but then again, it was Trisect on the job for flavored malt beverage Palm Breeze. The “Vacay Every Day!” promotion was a rallying cry through social, media, retail and TV, for women to make the most of every moment together. And presto! Palm Breeze hit its 60% national distribution goal in half the time and had the highest repeat purchase of any FMB launched in 2015. Created The Squad for social media and content marketing..