TOP 25

Posted on by Chief Marketer Staff
  1. DVC WORLDWIDE

    44 Whippany Road, Morristown, NJ 07960
    Phone: 973-775-6700
    Fax: 973-775-6701
    URL: www.dvc.com
    Ownership: Lake Capital
    CEO: George Valva

    KEY CLIENTS: Georgia-Pacific, Labatt USA, Nokia, Schering-Plough, Gillette

    AT A GLANCE: “Homegrown” is the watchword now that capital venturists and key U.K. acquisitions have stabilized DVC’s books. Experiential marketing arm DVCX is a year old; DVC Co-marketing began this spring under veteran Mickey Jardon, while Mike Zeman starts up a direct marketing/CRM service. Revenues rose 3% last year, mostly from new clients including Nokia (U.S.), Hertz and Sony Ericsson (both U.K.). Won PMA’s Super Reggie for Georgia-Pacific’s Do You Know a Brawny Man? campaign. The new guard, led by President Sue Furlong, still gets an assist from founders George Valva (CEO) and Peter Dugan (retired). (See p. 44)

    NET REVENUE
    2002:
    $94,545,100
    2-Yr Growth ’00-’02: 146%
    Agency Age: 18
    Net Revenue/Employee: $72,727

  2. 360 YOUTH

    10 Abeel Road, Cranbury, NJ 08512
    Phone: 866-360-YOUTH
    Fax: 609-395-0737
    URL: www.360youth.com
    Ownership: Alloy, Inc.
    CEO: Derek White

    KEY CLIENTS: Procter & Gamble, Hershey’s, AT&T Communications, Johnson & Johnson, Unilever, MasterCard

    AT A GLANCE: In just two years, 360 Youth went from a mid-size, $11 million niche agency to the flagship brand for parent Alloy Inc.’s youth marketing stable. Based on heavy acquisition that included agencies such as Marketplace Media and the media services of YouthStream, 360 revenues leapt 285% to $84.7 million in 2002. The agency has expanded its portfolio from doing field execution to market research and project conceptualization for clients such as Procter & Gamble and Disney. 360 Youth won a 2002 PRO Award for Procter & Gamble’s Old Spice Player of the Year campaign. (see p. 81)

    NET REVENUE
    2002: $84,662,000
    2-Yr Growth ’00-’02: 668%
    Agency Age: 28
    Net Revenue/Employee: $379,650

  3. 141 WORLDWIDE

    54 W. Hubbard, Chicago, IL 60610
    Phone: 312-527-3900
    Fax: 312-527-3327
    URL: www.141ww.com
    Ownership: Cordiant Communications Group
    CEO: Jay Farrell

    KEY CLIENTS: Allied Domecq (until April 2003), Nokia, ConAgra, Aetna

    AT A GLANCE: Lived up to its “Worldwide” promise with global promo/ad work for Allied Domecq’s Ballantine’s and Malibu rum in 50-plus markets. Despite quality work, 141 will lose key client AD in October, due to shaky financials at parent Cordiant Communications. Losses for U.K.-based Cordiant could lead to ownership changes yet again for 141. U.S. work remains strong, especially in packaged goods. Picked up Nokia, ConAgra and Aetna in the U.S.; lost Wendy’s when the business shifted from sister Bates. U.S. staff shrank slightly to 302 (from 328). Won two MAA Globes for Nokia and Heineken work overseas.

    NET REVENUE
    2002: *$42,000,000
    2-Yr Growth ’00-’02: 88%
    Agency Age: 24
    Net Revenue/Employee: $139,073

  4. COACTIVE MARKETING GROUP

    415 Northern Boulevard, Great Neck, NY 11021
    Phone: 516-622-2800
    Fax: 516-622-2888
    URL: www.getcoactive.com
    Ownership: Publicly held
    CEO: John Benfield

    KEY CLIENTS: Safeway, Coty, Scott Co., Lowes, Kikkoman

    AT A GLANCE: Forget sibling rivalry. CoActive’s separate divisions for radio co-marketing, events, interactive and Hispanic work together whenever they can. Used its minority ownership in San Antonio-based Market Vision as a springboard to set up Grupo Hacerlo, a network of small Hispanic shops. Revved new business via co-marketing (Kikkoman) and events, with retail-driven tours for Coty, Inc. and The Scott Co. Staff is roughly the same size as last year at 225. Took top PRO Award honors for Safeway Stores’ Eat Like a Champion. See p. 82.

    NET REVENUE
    2002: $25,400,000
    2-Yr Growth ’00-’02: 7.2%
    Agency Age: 31
    Net Revenue/Employee: $112,889

  5. POWERPACT LLC

    2909 Polo Parkway, Richmond, VA 23113
    Phone: 877-361-5700
    Fax: 866-361-5701
    URL: www.powerpact.com
    Ownership: Independent
    CEO: Alison Glander

    KEY CLIENTS: General Mills, Procter & Gamble, Clorox, YUM! Brands, American Italian Pasta Co., Mattel

    AT A GLANCE: PowerPact was formed in 2000 by a number of employees who worked for months without pay until an investor emerged to fund the startup. Eight-five employees now keep the ship running, 70 who own a combined 56% of the shop. Their efforts have paid off with recent account wins including work from YUM! brands, FX Network, Clorox Automotive (STP and Armor All), Mattel as well as additional assignments from Procter & Gamble. Revenue zoomed from $215,000 in 2000 to $6.3 million in 2002. (see p. 84)

    NET REVENUE
    2002: $6,337,320
    2-Yr Growth ’00-’02: 2,842%
    Agency Age: 3
    Net Revenue/Employee: $79,217

  6. AMP AGENCY

    54 Canal Street, Boston, MA 02114
    Phone: 617-723-8929
    URL: www.ampagency.com
    Ownership: Alloy, Inc.
    CEO: Gary Colen

    KEY CLIENTS: Boston Market, Playtex, Verizon Wireless, Hasbro, Coors Brewing Co., Reebok, Nestlé USA, Inc.

    AT A GLANCE: AMP Agency is all about AMPlifying the message, the perfect metaphor to attract its main target, youth. Custom promotions are the framework for getting the message out louder, stronger and further, a successful tactic that has attracted the interest of mainstream marketers such as Boston Market, an AOR win last year. AMP is the creation of owner Alloy Inc. and its aggressive 18-month run of acquisitions in the promotional marketing space. Four core companies form AMP: Target Marketing & Promotions, the event and field marketing businesses of Student Advantage Marketing Group and YouthStream and the teen and college promotion assets of MarketSource Corp., which brought a combined $20 million in revenue to the agency.

    NET REVENUE
    2002: $39,242,000
    2-Yr Growth ’00-’02: 5,239%
    Agency Age: 7
    Net Revenue/Employee: $230,835

  7. COLANGELO SYNERGY MARKETING, INC.

    28 Thorndall Circle, Suite 300, Darien, CT 06820
    Phone: 203-662-6600
    Fax: 203-662-6601
    URL: www.colangelo-sm.com
    Ownership: Independent
    CEO: Robert Colangelo

    KEY CLIENTS: Diageo, Kraft Foods, Unilever, Clorox Co., Ghirardelli, Newman’s Own, Pepperidge Farm, Spalding

    AT A GLANCE: Colangelo, started inside a Wilton, CT, farmhouse 10 years ago, sure has a lot to crow about. The company’s integration strategy has helped drive steady sales from $4.1 million in 1998 to $18.5 million in 2002 with billings totaling $22.7 million. New client business-drove 48% of revenue including an AOR win last year for Filippo Berio. Campaigns combine healthy doses of promotion, branding, P-O-P, packaging, direct marketing and a range of other in-house capabilities. But as President Rob Colangelo put it a while back, “We’re not out there preaching integration. We’re living it.”

    NET REVENUE
    2002: $18,499,249
    2-Yr Growth ’00-’02: 40%
    Agency Age: 10
    Net Revenue/Employee: $168,175

  8. EQUITY MARKETING, INC.

    6330 San Vicente Boulevard, Los Angeles, CA 90048
    Phone: 323-932-4300
    Fax: 323-932-4400
    URL: www.equity-marketing.com
    Ownership: Publicly held
    CEO: Donald Kurz

    KEY CLIENTS: Burger King, Procter & Gamble, Diageo, Discover Financial Services, Disney Vacation Club

    AT A GLANCE: Equity Marketing’s acquisition of Upshot (1999 PROMO Agency of the Year) in July 2002 allowed the agency to move beyond its premium-only reputation and show off its full-service strategic planning and creative development capabilities. BK accounted for 65% of Equity’s revenues in 2002, down from 66% in 2001 and 80% in 2000. In 2002, Equity entered a three-year licensing agreement with Disney Consumer Products to market merchandise based on animated series Kim Possible. Meanwhile, Upshot drove traffic to Discover Mills malls by giving Discover Cardholders “Something Extra” in an orange box filled with bounce-back offers from Mills’ merchants.

    NET REVENUE
    2002: $55,750,000
    2-Yr Growth ’00-’02: 7%
    Agency Age: 13
    Net Revenue/Employee: $173,137

  9. STROTTMAN INTERNATIONAL, INC.

    46 Corporate Park, Irvine, CA 92606
    Phone: 949-623-7930
    Fax: 949-261-2777
    URL: www.strottman.com/youth
    Ownership: Private
    CEO: Ken Strottman

    KEY CLIENTS: Arby’s, Denny’s, Chick-fil-A, Taco Bell, Red Lobster, Fazoli’s, Chevron, Mervyn’s

    AT A GLANCE: Strottman International cracked the PROMO 100’s Top 10 based on strong creative that helped redefine the marketing strategies for clients such as Arby’s and Mervyn’s, as well as the agency’s unique research approach with the Kid Engineers and Gatekeepers programs. Strottman took a bronze Reggie Award for its in-house Strottman Kid Engineering Calls. Revenues jumped 22.7% to $8.1 million in 2002. Since 1999, AOR relationships have grown to account for 75% of Strottman’s total revenue, with project work accounting for the remaining 25%. (see p. 87)

    NET REVENUE
    2002: $8,104,400
    2-Yr Growth ’00-’02: 63%
    Agency Age: 20
    Net Revenue/Employee: $101,305

  10. THE MARKETING STORE WORLDWIDE

    18 W. 140 Butterfield Road, Suite 1600, Oakbrook Terrace, IL, 60181
    Phone: 630-693-1400
    Fax: 630-932-5200
    URL: www.tmsw.com
    Ownership: Independent
    CEO: Graham Kemp

    KEY CLIENTS: Walkers, Unilever, Glaxosmithkline, UDV/Diageo, McDonald’s, General Mills/CPW, Keebler

    AT A GLANCE: The Marketing Store showed strong revenue growth over the last three years, a 33% increase from $57.5 million in 2000 to $76.7 million in 2001, which helped catapult the agency from 56th place last year to No. 10. Eighty percent of its revenue came from additional business from existing clients and the shop reported total 2002 billings of $387.2 million. Now McDonald’s lead shop on adult promos as well as kids’. Won the Marketing Campaign of the Year award from by the Toy Industry Association for the Chicago office’s work on the Madame Alexander Dolls Happy Meal promotion for McDonald’s US.

    NET REVENUE
    2002: $76,725,000
    2-Yr Growth ’00-’02: 33%
    Agency Age: 16
    Net Revenue/Employee: $121,786

  11. DRAFT

    633 North St. Clair St., Chicago, IL 60611
    Phone: 312-944-3500
    Fax: 312-944-3566
    URL: www.draftworldwide.com
    Ownership: The Interpublic Group of Companies
    CEO: Howard Draft

    KEY CLIENTS: Coors Brewing Co., American Express, Coca-Cola USA, Kellog Co., General Motors, L’Oréal

    AT A GLANCE: Work with new clients such as Coors and ConAgra Foods has kept this shop humming. Draft Chicago was tasked with developing major national seasonal events for Coors, kicking off Labor Day weekend and running through the end of the year. ConAgra assigned its national promotion work for Orville Redenbacher at the beginning of 2002 and by fourth quarter had added its Slim Jim brand to the mix. Long-term clients like MasterFoods are still getting plenty of attention with the Snickers Survival Challenge promo and the launch of new products like Popables, chocolate candies in a snackable ball-shaped form. In August 2002, President and COO of Draft Chicago, Jordan Rednor, stepped aside.

    NET REVENUE
    2002: *$305,162,000
    2-Yr Growth ’00-’02: -6%
    Agency Age: 25
    Net Revenue/Employee: $98,439

  12. GMR MARKETING

    5000 South Towne Drive, New Berlin, WI 53151
    Phone: 262-786-5600
    Fax: 262-786-1126
    URL: www.gmrmarketing.com
    Ownership: Omnicom Group, Inc.
    CEO: Gary Reynolds

    KEY CLIENTS: Microsoft Corp., Wm. Wrigley, Jr. Co., Visa USA, Coleman Co., Miller Brewing Co., PepsiCo

    AT A GLANCE: GMR has had a string of hits. It received the 2002 Gold Reggie Award, two silvers and one bronze for its work on Microsoft Corp.’s Xbox video game system. It was named PROMO’s Agency of the Year in 2002. And the firm, riding high on the event marketing movement that CEO Gary M. Reynolds and company cut their teeth on over the last quarter century, pushed revenue up 21.6% from 2000 to an estimated $54 million last year. New business in 2002 included work for Polaris and Best Buy.

    NET REVENUE
    2002: *$54,000,000
    2-Yr Growth ’00-’02: 22%
    Agency Age: 24
    Net Revenue/Employee: $169,811

  13. BDS MARKETING, INC.

    10 Holland, Irvine, CA 92618
    Phone: 949-472-6700
    Fax: 949-597-2220
    URL: www.bdsmarketing.com
    Ownership: Independent
    CEO: Beverly Ham

    KEY CLIENTS: Canon, Motorola, Sharp Electronics, Cingular Wireless, Sony

    AT A GLANCE: This is BDS’s first appearance in the Top 25, a jump from No. 32 in last year’s ranking. Credit strong two-year growth (58%) to $12.8 million and retail-savvy work for tech clients Motorola, Canon USA and Sharp Electronics. BDS has parlayed its field-marketing roots and retail smarts into event marketing that ties back to the store. “Brand evangelist” work for Motorola included training for retail sales associates. Most work is for consumer electronics and telecoms with a smattering of CPGs. The agency’s staff includes 210 full-timers and 582 part-timers dedicated to working in-store.

    NET REVENUE
    2002: $12,760,356
    2-Yr Growth ’00-’02: 58%
    Agency Age: 19
    Net Revenue/Employee: $16,112

  14. THE INTEGER GROUP

    500 Golden Ridge Road, Suite 100, Golden, CO 80401
    Phone: 720-497-8026
    Fax: 720-497-8080
    URL: www.integer.com
    Ownership: Omnicom Group, Inc.
    CEO: Jeremy Pagden

    KEY CLIENTS: Beringer Blass Wine Estates, Coors Brewing Co., Maytag, Kay Jewelers, Nokia, Amana

    AT A GLANCE: Integer jumps into the Top 25 from the No. 40 slot last year on the strength of its size (an estimated $95.8 million in revenues) and steady performance. Won MasterCard’s $20 million account in March, then turned out holiday work that extended “Priceless” ad equity with a Priceless Memories Sweeps with broadcast and print support. Integer remains Coors’ AOR despite assignments to Draft. Clients range from appliances (Maytag) to tech (Nokia). Group presidents run each office separately.

    NET REVENUE
    2002: *$95,800,000
    2-Yr Growth ’00-’02: 8%
    Agency Age: 10
    Net Revenue/Employee: $128,591

  15. CMI

    220 W. 42nd St., 8th Floor, New York, NY, 10036
    Phone: 917-421-5600
    Fax: 917-421-5190
    URL: www.aboutcmi.com
    Ownership: Clear Channel Worldwide
    CEO: Charlie Horsey

    KEY CLIENTS: Coca-Cola, R.J. Reynolds, Kodak, Animal Planet, J. Walter Thompson, CMS, Revlon

    AT A GLANCE: A 17.5% decline in revenue in 2002 knocked CMI from the No. 9 slot in last year’s ranking but strategically, the agency appears to be in a better position. CMI has managed to leverage the enormous assets of Clear Channel’s entertainment venues while stepping out of its parent’s shadow with top-notch event marketing work. CMI teamed up with LIME Public Relations & Promotions on the SCI FI Channel’s Taken Experience, which won an EMMA and a Reggie. The agency continues to handle Coca-Cola tie-ins with the Harry Potter franchise, such as the Coca-Cola Hogwarts Castle Adventure.

    NET REVENUE
    2002: $8,859,000
    2-Yr Growth ’00-’02: 49%
    Agency Age: 21
    Net Revenue/Employee: $145,230

  16. FRANKEL

    111 E. Wacker Drive, Chicago, IL 60601
    Phone: 312-552-5000
    Fax: 312-552-5400
    URL: www.frankel.com
    Ownership: Publicis Group, SA
    CEO: Jim Mack

    KEY CLIENTS: AT&T Wireless, ConAgra, Dreyer’s, McDonald’s, United Airlines, Visa

    AT A GLANCE: Frankel weathered a tough 2002, losing Frito-Lay (in late 2001) and the U.S. Postal Service mid-year. An early 2002 reorganization cut 100 jobs (including the voluntary departure of President Dan Rose), thinning ranks further after 75 layoffs in 2001. New-business veteran Dick Thomas took the president-CEO post in October. The shop leveraged United Airlines’ Olympics sponsorship for a touching Heroes campaign after Sept. 11. Parent Publicis bought Bcom3 (including Chicago neighbor Leo Burnett) in March, giving Frankel more sibs for collaboration following the September 2001 joint win with Saatchi & Saatchi and Publicis Dialog for the Centers for Disease Control account.

    NET REVENUE
    2002: *$88,030,000
    2-Yr Growth ’00-’02: -12%
    Agency Age: 41
    Net Revenue/Employee: *$174,317

  17. TRACY LOCKE PARTNERSHIP

    1999 Bryan Street, Dallas, TX 75201
    Phone: 214-259-3500
    Fax: 214-259-3550
    URL: www.tlp.com
    Ownership: Omnicom Group, Inc.
    CEO: Ed Winter

    KEY CLIENTS: PepsiCola, Pizza Hut, Harrah’s, Frito-Lay, Hasbro, 7-Eleven, Wm. Wrigley’s, Jr. Co., Dell Computers

    AT A GLANCE: As AOR for Pepsi, Tracy Locke Partnership has created field marketing, advertising, radio and print campaigns for Pepsi, Diet Pepsi, Lipton’s Iced Tea, Mountain Dew and Aquafina. TLP won back the Frito-Lay account in 2002 after Frankel had it for three years. The 90-year-old shop has been busy in the past year leveraging Power of One promotions pairing Pepsi beverages and Frito-Lay product at retail. A Super Bowl blow-out featured an on-pack sweeps dangling wide-screen TVs and leather recliners. TLP even brought Britney Spears to Wal-Mart TV.

    NET REVENUE
    2002: *$75,400,000
    2-Yr Growth ’00-’02: 17%
    Agency Age: 90
    Net Revenue/Employee: $159,746

  18. RYAN PARTNERSHIP

    50 Danbury Road, Wilton, CT 06897
    Phone: 203-210-3000
    Fax: 203-210-7926
    URL: www.ryanpartnership.com
    Ownership: Privately held
    CEO: David Ryan

    KEY CLIENTS: Bank One, Campbell Soup, Heineken USA/Canada, Mott’s, Unilever; Coca-Cola Co. Canada

    AT A GLANCE: Still the largest of the independent agencies, Ryan Partnership took its lumps along with the rest of the industry in 2002. Revenue last year dipped 9%, largely due to the loss of the Pillsbury account following that company’s acquisition by General Mills and the loss of MasterCard. Ryan fought back with strong work for new clients (60% of total revenue for the year), and organic growth from existing clients, including an integrated campaign for Unilever (a client since 1995) on its Dove brand and campaigns for long-time client Heineken (since 1996). The company kicked off 2003 with a major redeployment of its executive team, including the appointment of Christine Nardi as president of emerging business.

    NET REVENUE
    2002: $44,974,000
    2-Yr Growth ’00-’02: -6%
    Agency Age: 19
    Net Revenue/Employee: $146,019

  19. ENTERTAINMENT MARKETING, INC.

    360 N. Michigan Avenue, 17th Floor, Chicago, IL 60601
    Phone: 312-444-9100
    Fax: 312-444-9116
    URL: www.entertainment-marketing.com
    Ownership: Independent
    CEO: Michael Iannelli

    KEY CLIENTS: Anheuser-Busch, Saturn, Brown-Forman, Eastman Kodak, Coty Fragrances, Target Stores

    AT A GLANCE: After nearly two decades in the business, Entertainment Marketing, Inc. is getting noticed for its creative work as it branches out from event and music marketing to include strategic brand development and sales promotion. Losing its CEO and dropping 16% in net revenues didn’t stop EMI from scoring high in the creative section of the PROMO 100. A revenue jump is expected for 2003 with promotions tied to a rebranding of Brown-Forman’s on-premise teams breaking this summer. EMI created a buzz by sampling Kodak black-and-white film in House of Blues clubs and with a talking mermaid for Coty Fragrances that scooped up a Reggie (see p. 83).

    NET REVENUE
    2002: $7,743,735
    2-Yr Growth ’00-’02: 19%
    Agency Age: 18
    Net Revenue/Employee: $30,975

  20. THE ZIPATONI CO.

    555 Washington Avenue, St. Louis, MO 63101
    Phone: 314-231-2400
    Fax: 314-231-6622
    URL: www.zipatoni.com
    Ownership: Interpublic Group of Companies
    CEO: Jim Holbrook

    KEY CLIENTS: Miller Brewing, Bacardi, Motorola, Energizer, Dreyer’s, Cadbury, Quizno’s

    AT A GLANCE: Being an Interpublic company these days is no picnic but Zipatoni endures, with revenue up an estimated 2% to $28.6 million. Nearly 80% of the agency’s total net revenues come from its three largest accounts, with Miller Brewing still leading the pack. With a new contract in 2002, Zipatoni survived Miller’s sale to South African Breweries as well as Miller’s loss of its NFL sponsorship to Coors. Zipatoni is also handling creative for Dr Pepper’s LiquidLoot online loyalty program, which debuts in summer 2003. The agency helped Motorola drive sales with an Austin Powers tie-in.

    NET REVENUE
    2002: *$28,580,000
    2-Yr Growth ’00-’02: 5%
    Agency Age: 19
    Net Revenue/Employee: $172,169

  21. MOMENTUM MARKETING

    727 North Washington Street, Alexandria, VA 22314
    Phone: 703-519-9000
    Fax: 703-519-9290
    URL: www.4momentum.com
    Ownership: Independent
    CEO: Bradley Nierenberg

    KEY CLIENTS: Heineken USA, Seagram Americas, Ryan Partnership, General Mills, Nestlé Water

    AT A GLANCE: Momentum may pride itself on “stealth marketing” but the agency is having no trouble getting noticed, thanks to A-level work for clients such as Heineken and Nestle Water. Revenues in 2002 rose 6.9% to $3.1 million. Generated more than 2.6 million Web site hits and interacted with over 175,000 consumers around the country with the 6th annual Amstel Light Beach Patrol.

    NET REVENUE
    2002: $3,079,136
    2-Yr Growth ’00-’02: 34%
    Agency Age: 8
    Net Revenue/Employee: $87,975

  22. THE GEM GROUP, INC.

    5 Concourse Parkway, Suite 1000, Atlanta, GA 30328
    Phone: 678-259-9400
    Fax: 678-259-9600
    URL: www.gemgroup.com
    Ownership: CSS-Stellar PLC
    CEO: Keith McCracken

    KEY CLIENTS: Coca-Cola, Sears, United Health Group, Honeywell, PowerGen, NBC, Kellogg Co.

    AT A GLANCE: Buying Vertical Mix Marketing helped boost GEM’s revenues 130% to $25.9 million. Highlights include the development of activation kits for Coca-Cola’s new 11-year partnership with the NCAA. International clients include 3M, Coca-Cola and UPS and a new Hong Kong office. In 2002, president Keith McCracken was inducted into the MAA’s Hall of Fame.

    NET REVENUE
    2002: $25,904,746
    2-Yr Growth ’00-’02: 130%
    Agency Age: 3
    Net Revenue/Employee: $133,530

  23. WUNDERMAN

    285 Madison Avenue, 12th Floor, New York, NY 10017
    Phone: 212-210-3000
    Fax: 212-210-5454
    URL: www.wunderman.com
    Ownership: Subsidiary of WPP
    CEO: Daniel Morel

    KEY CLIENTS: Applebee’s, AT&T, Burger King, Chevron Texaco, Citibank, IBM, Ford Motor Co., Motorola

    AT A GLANCE: Wunderman is still the No. 3 PROMO 100 shop in revenue, but its overall ranking dropped from No. 14 in 2002. Key wins included general promotion work for Burger King.

    NET REVENUEVENUE
    2002: *$176,460,000
    2-Yr Growth ’00-’02: -10%
    Agency Age: 45
    Net Revenue/Employee: $51,491

  24. CRAMER-KRASSELT CO.

    733 N. Van Buren, Milwaukee, WI 53202
    Phone: 414-227-3500
    Fax: 414-276-8710
    URL: www.c-k.com
    Ownership: Independent
    CEO: Peter Krivkovich

    KEY CLIENTS: Birds Eye, Winn-Dixie, Evinrude-Johnson, Ski-Doo, Hyatt Hotels Corp., AARP, MGM Grand

    AT A GLANCE: C-K teamed Birds Eye frozen vegetables with Ticketmaster in 2002 and lured shoppers to the program with shelf displays offering recipe cards and sweeps entries. In addition to strategic planning, conception and execution and alliances/tie-ins, C-K offers sampling and Internet promotions and production.

    NET REVENUE
    2002: $3,950,000
    2-Yr Growth ’00-’02: 59%
    Agency Age: 7
    Net Revenue/Employee: $74,528

  25. VELOCITY SPORTS & ENTERTAINMENT, LLC

    10 Westport Road, PO Box 477, Wilton, CT 06897
    Phone: 203-574-5500
    Fax: 203-571-5501
    URL: www.teamvelocity.com
    Ownership: Independent
    CEO: David Grant, Alex Nieroth, Mike Reisman, Bob Wilhelmy, Harlan Stone

    KEY CLIENTS: FedEx, Cingular, IBM, Gillette, Citizens Bank, eBay, Reliant Energy, Novartis, New York Times

    AT A GLANCE: Velocity continues to pick up big accounts, including Gillette, Eli Lilly & Co., eBay and Citizens Bank. Look for sponsorship activation with Lilly’s Cialas launch to compete with Viagra. In 2002, the FedEx Air & Ground campaign was called out by The PMA as one of the three most effective long-term promotions.

    NET REVENUE
    2002: $6,907,107
    2-Yr Growth ’00-’02: 45
    Agency Age: 4
    Net Revenue/Employee: $122,276

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