The Power of Quirky Thinking

Posted on by Chief Marketer Staff

IN THE AUTO INDUSTRY IT’S said that most people start looking for their next car from the moment they drive their current one off the lot. And research has shown that those who are shopping for a car are visiting more and more auto Web sites before they go to showrooms. So it makes sense that carmakers would be among the first to integrate online and offline promotions, and specifically to incorporate search.

In the rush to integrate search marketing into their broader ad efforts, auto companies have been some of the earliest and most fervent converts. Think of the

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