Topic | Big Data

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.

Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.

The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.

Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

There are many elements to a successful marketing campaign. But if you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—you will fail. In this special report, discover the tech and tools you need to maximize customer intelligence and conversion.

Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.

Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.

Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.