Holiday Marketing

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  Acquisition

  Four Consumer Shopping Trends Shaping Holiday Marketing Strategies

  New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.

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  Engage & Convert

  McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic

  New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

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  Acquisition

  Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers

  Three approaches for producing winning holiday campaigns in this new normal.

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  Acquisition

  From Ugly Sweaters to Snow Globes: 15 Brand Activations This Holiday Season

  How 15 brands have approached holiday activations with experiences.

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  Acquisition

  Ecommerce Study: Consumers More Likely to Shop Deal Days During Holiday Season

  With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

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  Direct Marketing | Print

  How to Beat the High Cost of Digital Advertising for Black Friday and Beyond

  From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

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  Digital

  25 Ways to Communicate With Customers at Christmas

  By focusing on improving the way people interact with your website, you’ll be able to
  deliver a better user experience, increase website traffic and grow your business.

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  Acquisition

  11 Tips to Sprinkle a Little Glitter on Holiday Marketing

  Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works.

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  Agencies

  In-Store or Online: Millennials Appreciate Holiday Shopping Experiences

  A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.

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  Agencies

  5 Ways Retailers Can Ring in (DIY) Makers

  At this critical time for retailers, it’s never too late to power up these five ways to get the growing demographic of makers in the door or online.