The holidays will be here before you know it. But given their atypical nature this year, new strategies for marketing to consumers are in order. Here are three approaches for producing winning holiday campaigns in this new normal, according to Multichannel Merchant.
Promote Deals Early
According to Valassis research, 70 percent of consumers have increased their savings activity during COVID-19 and 75 percent plan to continue this behavior after the pandemic has subsided. That translates to a need to market to consumers earlier and promote deals that will motivate purchases. Consider this statistic from Valassis: 77 percent of consumers can be influenced by promotions or sales. And that number is even higher for certain demographics, including dads, millennials and parents.
Consumers are shopping online more than ever before—and that behavior is likely to continue post-pandemic. But ecommerce can also complement the in-store experience. Ensure that your website accurately reflects available in-store inventory as well as the latest deal offerings.
Getting deals in front of consumers requires an omnichannel approach, from discounts received through direct mail to promotions on social media to savings accessed through scanning receipts on mobile devices.
For more on these marketing strategies for holiday shopping, read on in Multichannel Merchant.