The world of video has been completely redefined, with the rush from broadcast to CTV and now with walled gardens like YouTube coming over the top. Let’s face it; today’s viewers move seamlessly between channels and devices, experiencing video as just that: video.  Advertising, however, has failed to address this converged reality. Siloes continue to undermine campaign performance, ultimately limiting advertisers from effectively reaching audiences wherever they are.   

The strength of video is now in its totality. Join our session to explore how to unify siloed solutions that hold video advertising back and explore key approaches that deliver actual convergence and value to consumers, advertisers, and publishers alike. 

In this keynote, Needham & Co.’s Laura Martin explains how AI is rewriting the economics of media and convergent TV from an investor’s point of view. She will focus on capital flows, convergent TV measurement, and evolving creative and buying strategies, drawing on fresh insights from CES and early‑year market signals. This session will feature audience Q&A and interactive polls, so you leave with clear answers on where the money is moving and what it means for your business.

Want the real story behind media buying? Go inside how buyers decide where budgets go, which pitches win, and what makes a cross-platform plan worth a yes. Bring your toughest questions for an unscripted AMA and get straight answers on how buying decisions actually get made.

Based on new industry research conducted in partnership with TiVo Ads, this session explores how brands and agencies are using the CTV home screen, and where untapped opportunity still exists across the full funnel.Drawing directly from survey results, the discussion will examine the home screen’s evolving role in driving awareness, engagement, and performance, and what the data reveals about how marketers can better activate this powerful surface in 2026 and beyond.

Ease into the conference with a relaxed networking lunch designed for conversation and connection. This open, unstructured break gives you time to meet fellow attendees, continue discussions from the morning sessions, and get comfortable with the room—whether that means making new connections or simply taking a breather before the afternoon.

Looking for something low-key? This lunch is intentionally casual and flexible, making it just as easy to enjoy a quiet moment as it is to strike up a conversation.

In this fast-paced, Family Feud–style trivia game, Convergent TV pros test their knowledge against real industry responses. The questions span AI, measurement, streaming platforms, AVOD pricing, ad tech acronyms, and the trends everyone secretly wants to see disappear.

Earn bragging rights plus prizes for tapping into the industry’s collective brainpower!

These interactive sessions go beyond high-level conversation to focus on what’s actually working right now. Through hands-on workshops, candid panel discussions, and focused strategy sessions, attendees will dig into real-world use cases, frameworks, and lessons learned—leaving with practical insights, fresh perspectives, and clear takeaways they can apply immediately.

This deep dive moves beyond impressions and GRPs to uncover the realities of outcome-based TV measurement and CTV attribution. Expect a frank conversation about what’s working (and what isn’t) in tying convergent TV ad spend to incremental lift, attribution, and ROI across screens.

Live sports on Connected TV represent one of the most powerful forces in media today—combining massive scale, real-time engagement, and passionate fandom in a way no other content can match. As viewing continues to shift to streaming platforms, CTV has become the epicenter of sports consumption, giving brands a unique opportunity to connect with fans when attention is at its peak.

We’ll explore how advertisers are harnessing the dominance of live sports on CTV to drive measurable outcomes across the full funnel. From capturing the emotional intensity of fandom to leveraging advanced measurement and attribution tools, learn how brands are turning moments of live sports viewing into tangible business results. Discover how modern sports marketing is evolving to deliver cultural relevance, precision targeting, and performance—at scale.

Today’s TV advertising landscape is a merging of worlds across digital video, streaming, linear addressable and more. Buyers need a carefully concocted media strategy to drive demonstrable performance across channels – and media owners must woo buyers with enough advanced technology and data to outshine their competition. Hear four Convergent TV Influence Honorees demystify the ever-changing TV ad landscape.

As streaming matures, TV is being reshaped by viewing behavior, distribution, and advertiser expectations. Tara Walpert Levy shares an executive view of how those forces converge — from creator led viewing on the big screen to the new realities of building, buying, and selling TV at scale — and what they signal about where TV is headed next.

The Convergent TV Awards celebrate excellence across the entire screen ecosystem — where television, streaming, gaming, digital out-of-home (DOOH), retail media, and emerging platforms intersect.

Finalist now live. View the 2026 honoree list here. 

*Awards attendance is not included with your ticket to the Convergent TV World Conference. You can purchase your ticket for $299 here.

A fast-moving “newsroom style” session where moderators share the top takeaways from Day 1, plus overnight headlines in TV, streaming, sports, and gaming. Includes live audience polling.

This interactive workshop explores what it takes to lead in today’s rapidly evolving media landscape—and how the next generation of leaders can prepare for what’s ahead. Through guided discussion and real-world scenarios, participants will examine the skills, mindsets, and decisions shaping modern leadership, from navigating change and driving innovation to building high-performing teams. Attendees will leave with practical perspectives, peer insights, and a clearer understanding of how to grow, lead, and make impact at the next stage of their career.

These interactive sessions go beyond high-level conversation to focus on what’s actually working right now. Through hands-on workshops, candid panel discussions, and focused strategy sessions, attendees will dig into real-world use cases, frameworks, and lessons learned—leaving with practical insights, fresh perspectives, and clear takeaways they can apply immediately.

This interactive lunch brings attendees together for curated, small-group roundtable discussions focused on the issues and opportunities shaping the industry right now. Each table is organized around a specific topic, creating space for candid conversation, peer-to-peer insight, and shared problem-solving—while enjoying a relaxed, seated lunch designed to spark meaningful connections and practical takeaways.

Prefer a quieter lunch? Simply choose a table without a designated theme and enjoy the time to recharge, reflect, or connect more casually.

Topics Include:

• Designing the Future Deal
• Attribution Across Screens
• Streaming Bundles & Consumer Value
• Gaming as a Media Channel
• Budgeting for Results in 2026
• Integrating AI Into Your Planning

These interactive sessions go beyond high-level conversation to focus on what’s actually working right now. Through hands-on workshops, candid panel discussions, and focused strategy sessions, attendees will dig into real-world use cases, frameworks, and lessons learned—leaving with practical insights, fresh perspectives, and clear takeaways they can apply immediately.

Forget traditional panels. In this fast-paced Reverse Pitches session, senior media buyers take the stage to flip the script—sharing exactly what they’re buying, what’s not working, and what earns their attention right now.

3-4 buyers from leading brands and agencies deliver candid, no-nonsense insights on budgets, platforms, measurement challenges, and decision criteria.

Part 1: CMO Forecast 2026

As converged media transforms how audiences are reached, the CMO’s playbook is evolving just as quickly. In this forward-looking discussion, senior marketing leaders share their forecasts for 2026 — how budgets are shifting across TV, streaming, retail media, gaming, and DOOH; what ROI metrics actually matter; and where innovation budgets are being allocated next.