From Ugly Sweaters to Snow Globes: 15 Brand Activations This Holiday Season

Posted on by Kaylee Hultgren

Where do marketers go for creative inspiration? When we’ve posed this question to executives through the years, we’ve heard one piece of advice, time and time again: Get out there and see what other brands are doing. Indeed, the holiday season is a great time to explore the snowy landscape of brand activations.

But let’s face it: It isn’t possible for marketers to attend every cool event or holiday pop-up or promotional stunt. But thanks to coverage from Event Marketer, you can peruse 15 different brand-led holiday experiences within the categories of beauty, automotive, luxury, alcohol, beverage, retail and tech. From a wellness-inspired “Sugar Chalet” from PopSugar to a giant snow globe from Tiffany & Co. to a… wait for it… Ugly Christmas Sweater Hall of Fame, here’s how brands are spreading holiday cheer to consumers this season with experiences.

Other articles you might enjoy:


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!