Holiday Marketing
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Shopper/Retail
Gen Z and Millennials Now Drive Half of Holiday Spending
New data from Deloitte finds shoppers plan to spend 4% more this holiday season, with Gen Z and millennials planning double-digit increases. Deals, early shopping and tech tools will also define 2026 holiday shopping.
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Campaigns
White Claw Sells Insulting Merchandise For Holiday Campaign
Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting friends and hosting merchandise.
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Campaigns
Nonprofit Airbnb.org Brings Home the Spirit of Giving in its New Campaign
Like so many holiday campaigns, the nonprofit organization Airbnb.org’s new “Gift a Night” campaign is meant to remind audiences of the joys of gift-giving and time spent with loved ones. But it’s not just a seasonal trope for Airbnb.org; those values are at the crux of the nonprofit’s messaging year-round.
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Events
Aligning Brands With Key Cultural Moments: Considerations for Marketers
When deciding whether to align your brand with a key cultural moment, whether a forthcoming holiday or a tentpole event, determining the right audience and product fit can make or break consumer response.
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Data & Analytics
Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
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Social
Three Tips for Social Media Marketers Managing a Boost in Holiday Traffic
Three ways brands can capitalize on–and prepare for–an increase in social media traffic during the holidays.
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Social
Inside Ocean Spray’s Cross-Channel Holiday Marketing Campaigns
How the CPG brand views fragmentation as both a challenge and an opportunity.
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Engagement
How Four Brands Are Crafting Halloween-Themed Metaverse Activations
Spooky metaverse experiences from several brands that went the digital route this Halloween.
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Email
Email Marketing: Crafting the Perfect Holiday Message
Tips for writing engaging marketing emails during the holiday season.
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Engagement
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
