Ad Ops |

cookies

Cookies Are Back (Sort Of): Now Get Back To Work

Google paused third-party cookie deprecation (again), but what is the real takeaway? It was never just about cookies. Keith Petri, CEO, Lockr by Viant, writes about why future-proof identity strategies matter more than ever.

From
cookies

Cracks in the Ad Stack: Publishers Want Power, Not Just Promises

From
Behind the News

REVOLT And Revry Want To Protect Publisher Data, Not Sell It Off

From
cookies

How Dotdash Meredith’s Joetta Gobell D/Ciphers Intent Signals and Measurement Innovation

From
Decoder

What is the IAB Tech Lab’s Trusted Server Framework, and How Does It Help Publishers?

From

Upcoming

Trending in Ad Ops
AI

Adapting to the Zero-Click Era: How Publishers and Ad Tech Must Evolve

From
cookies

What’s Missing in Identity Solutions? You Tell Us.

From
AI

Why 2025 Will Unlock Audiobooks, In-Car Ads, and AI as the Next Big Audio Opportunities

From
Inside the Buy Side

The Data Trap: Numbers Alone Can’t Inform Meaningful Marketing

From

From the Editors

AI

What CIMM East Told Us About the Future of Media Measurement (and Why the Sell Side Needs to Pay Attention)

CIMM East was full of insights highlighting the complexities of media measurement’s future. From currency fragmentation to AI workflows and data transparency, here are six takeaways for the sell side to keep top of mind as the ground keeps shifting.

From
AI

Multicurrency Is Messy. Mediaocean’s Building the Highway That Could Be the Fix.

From
AI

Reimagining Identity With AI At The Core

From
AI

Zero-Click Search Is Quietly Dismantling the Economics of Niche Publishing

From
AI

Women Leaders in Ad Tech on AI, Allyship, and What’s Next for the Industry

From
Behind the News

What the FTC’s Southern Glazer’s Lawsuit Means for Transparency in Retail Media

From
Behind the News

With Federal Cybersecurity in Retreat Ad Ops Teams Face New Risks

From