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OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex

11 actionable ways to rethink B2B marketing beyond chasing marketing qualified leads.

iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

Direct Marketing | Print

Eight Ways to Enhance Your Direct Mail Campaign

Additional elements of a mailing campaign to consider that go beyond the typical attributes.

Demand Gen

HBO Max Delivers Premium Unboxing Experience to Influencers and Superfans for ‘The Nevers’

The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.

Acquisition

Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium

Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.

Direct Marketing | Print

Achieving Direct Mail ROI Through an Integrated Marketing Approach

There’s evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.

Acquisition

Brands on Fire: SmileDirectClub

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Acquisition

Transparency and Safety: Eight Ways to Protect Your Brand From the Noise

Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.

Agencies

Chief Marketer’s Top 200 Brand Engagement and Experience Agencies

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

Demand Gen

7 Customer Retention Predictions for 2020

Next year, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. These seven trends will emerge to shape the way companies delight and retain customers in 2020.