Marketers
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Marketers
Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo
Family-safety app Life360 has been quietly building an ad tech stack. Last year, it made two acquisitions: Fantix’s advertising unit in February, then publisher-focused ad platform Nativo in November for $120 million. Fantix, an AI platform for privacy-safe targeting and measurement, helped Life360 take its first steps into advertising. Life360 is applying the tech to understand […]
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Marketers
Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio
It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.
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Marketers
Amazon Audiences Are Coming To Netflix
Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP.
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Marketers
Dstillery Has A New Agentic AI Interface For Refining Audiences Faster
DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation.
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Marketers
The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All
Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD. The OpenTTD product, which will be announced by the DSP during LiveRamp’s RampUp conference in San Francisco later this morning, creates a single login and integrated analytics for companies that span different […]
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CMO Council
Five Structural Repairs for Marketing Organizations to Pass the AI Audit
AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate marketing organizations that pass the AI audit from those that fail it.
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Marketers
WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label
During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.
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Marketers
The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech
The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech industry. The company reported Q4 and full-year 2025 earnings on Wednesday. TTD’s revenue grew 14% year over year to $847 […]
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Marketers
Fresh Step’s Valentine’s Day Campaign Bolsters its Brand Refresh – and Cat Adoptions
The company’s Valentine’s Day campaign encouraged single people to celebrate the annual holiday of love looking for cats, not dates.
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Marketers
Why Custom Algorithm Company 59A Cares So Much About Offline Data
59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.
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