Marketers
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Marketers
Fyllo Is Getting Back Into The Weeds Of Regulated Advertising After A Buyback From Samba TV
What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded […]
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Marketers
The ‘Taboo’ Of Women’s Health Care Advertising Complicates Access To Treatment
Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this […]
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Marketers
What’s The Scoop On Häagen-Dazs’ Evolving Media Mix?
Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching “practically everyone” is a challenge. It’s the classic “my customer is anyone with a mouth” conundrum. According to Rachel Jaiven, head of marketing at Häagen-Dazs, its audience is anyone who loves […]
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Research
Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency
Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant.
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Marketers
US Bank Is Using Synthetic Audiences To Generate Real Customer Insights
The scene: Sitting on a large wicker sofa 30 feet from the Mediterranean Sea drinking Perrier in the Riviera sunshine and talking to the chief marketing officer of a bank about generative AI, synthetic audiences and creative optimization. That’s how one rolls in Cannes. But rolling back the clock to 2023, which is when Michael […]
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Marketers
LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the office (or, at least, on a different computer screen in your home). Increasingly, you have LinkedIn to thank for that experience. Last […]
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Marketers
Advertisers Cut Back On Pride, Leaving LGBTQ Brands And Consumers In The Lurch
Previously, by February, LGBTQ media and influencers would have been setting up marketing campaigns for Pride month. In recent years, this planning was postponed by a month or two, since the immediacy of digital marketing allows for quicker activation. In 2025, however, the outreach never came. LGBTQ media often operates in the red for much […]
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Marketers
Despite Economic Uncertainty, The Advertising Market Is Still Primed For Growth
The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a new one pops up to replace it, keeping overall ad spend on the rise. […]
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Digital
DoorDash CMO Kofi Amoo-Gottfried on the Platform’s New Ad Tools, Value-Driven Campaigns and Humanizing the Brand
At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on where the advertising industry is headed.
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Marketers
User-Generated Content, Tariffs And AI Will Reshape The Ad Market, Says WPP Media
For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad spend forecast on Tuesday, is just the most recent example. Like every prognosticator that’s taken a crack at predicting spending trends for 2025, WPP […]
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