Branding/Marketing Archives

Creative Minds Working Together Enhance Social Impact Communications

At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”

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AI

Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool

Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive.

Branding/Marketing

Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and flexible approach.

Brands on Fire

Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation

We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.

AI

Monetization Through Content Indexing: a Crucial Step for Media and Entertainment Companies

The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing.

Branding/Marketing

PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.

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Branding/Marketing

Jameson Makes the Case for an NFL Game in Ireland With a Tailgate Tour Stateside

Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor do any of the overseas games taking place this football season happen in the nation of Ireland. So to make some noise about that—and make the case for bringing a game to Ireland—Jameson launched the “Touch Down in Ireland” campaign with a stunt at the NFL HQ in NYC, coupled with tailgating activations happening next month.

Branding/Marketing

PepsiCo Global Foodservice CMO: Supporting Small Businesses Is a ‘Huge Strategic Focus’

We spoke with PepsiCo Global FoodService CMO Scott Finlow about the brand’s new local campaign, its strategic focus and how Pepsi intends to go big with supporting local businesses in the coming year.

Branding/Marketing

e.l.f. Chief Brand Officer on Building the Beauty Shop Into a Consumer Destination

e.l.f., the brand that began as a seller of $1 makeup products online, has evolved into a TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand Officer Laurie Lam about the company’s ambitions to be a consumer destination—and not just a brand.

Marketers on Fire

Marketers on Fire: Denon CMO on Katy Perry Collab and Marketing Campaign for PerL Earbuds

We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own marketing contributions; challenges to product differentiation; and lessons learned from previous marketing gigs.