Branding/Marketing
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Media Relations
How Generosity Plus Public Relations Builds a Brand
Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in the niche category.
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Branding/Marketing
PR Roundup: “Your Mom” and Media Relations, CEOs Go Quiet, and Capri Sun’s Tricky Halloween
PR Roundup explores a “Your mom” quip from Press Secretary Leavitt to HuffPost’s Dáte in regards to a story question, Golin’s latest CEO Impact Index, and Capri Sun’s Halloween “Trick & Treat” stunt.
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Branding/Marketing
Halloween Hits: How Brands Are Turning Tricks and Treats Into Engagement
PRNEWS took the opportunity to highlight some non-candy Halloween campaigns for creative examples on how to reach an audience in spooky season
From
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Demand Gen
The Four Forces Redefining Inbound Marketing in 2026
These four big forces are redefining what successful inbound marketing will look like in 2026.
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Pop-Ups
Alienware and Twitch Create Sci-Fi-Themed Hybrid Activation for NYC Commuters and Streamers
Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the partnership and the challenges of bringing it to fruition.
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Shopper/Retail
How Kohler Boosts Conversion from the Product Detail Page
The kitchen and bath manufacturer is overhauling all of its product images on every retailer and marketplace where it sells.
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Marketers on Fire
Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth
We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.
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Branding/Marketing
PR Roundup: Employee Conduct, AXE Creator Collaborations and Social News and Trust
This week’s PR Roundup explores the high stakes of personal conduct in a hyperconnected world, how AXE’s tongue-in-cheek TikTok collaboration proves the power of creator partnerships, and why new research shows PR pros must rebuild trust as young audiences turn to (but doubt) social media for news.
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Branding/Marketing
TrustRadius Report: GEO and Social Proof Key to Winning Gen Z Software Buyers
Gen Z makes up 9% of B2B software buyers, according to TrustRadius’s 2025 Buyer Research Report — outnumbering Boomers (6%) for the first time. And as Zoomers continue to enter the workforce and rise in the ranks, they’ll become an even more important segment to market to. The key is to lean into generative engine optimization (GEO) and social proof.
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AI
Madison Logic-Harris Poll Survey: 73% of Marketers Say AI-Generated Creative is the Future of B2B Advertising
In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the transformation toward a data-driven and creative-first advertising solution.
