Shopper/Retail Archives - Chief Marketer

Economy Squeezes Back-To-School Spending, Deloitte Finds

Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the value they provide to shoppers.

Shopper/Retail

Gritty Ambassadors To Increase Brand Awareness At Every Man Jack

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to increase its marketing efficiency, said the VP of Brand.

Shopper/Retail

Tractor Supply CMO Aims to Balance AI With The Human Connection

At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still keeping its stores and employees as the hub of its brand.

Shopper/Retail

Target’s VP of Creative Shares Tips After Winning In-House Marketing Agency of the Year

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A.

Shopper/Retail

How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era

At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements.

AI

Why Retail Marketers Need to Treat AI Agents as Customers, Not Tools

According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or tool; it’s a new customer. And brands must analyze how it makes purchase decisions.

Shopper/Retail

How a Well-Known License Propels a Toothbrush Brand

How U.K.-based toothbrush brand Ordo is breaking into the U.S. by marketing its electric children’s brushes with Squishmallows, Wicked and Minions licenses.