Shopper/Retail
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Marketers on Fire
Marketers on Fire: Andy Lopez Elevated to Behr Paint CMO to Speed Digital Transformation
Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month after spending nine years building its marketing organization. We spoke with Lopez about his new day-to-day, how Behr is thinking about defending itself against AI search and declining web traffic, why creators should have freedom to create their own messaging and the brand’s steady expansion into the Pro segment.
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Shopper/Retail
Carhartt Takes New Angle on NFL Marketing
Carhartt’s latest campaign highlights the work and tradespeople behind the new Buffalo Bills Highmark Stadium. By celebrating tradespeople, Carhartt showcases its authenticity and aims to inspire more people to learn a trade.
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Shopper/Retail
Open Farm CMO Says Brand Awareness Campaigns Need to Drive Sales
Premium pet food brand Open Farm launches its first brand-building campaign. Sales are up in its test markets, faster than expected.
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Shopper/Retail
Blenders CEO Dishes on Why Its New Creator Will Elevate the Sunglasses Brand
Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling.
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Shopper/Retail
Clarks Steps Up Influencer Marketing In Affiliate Program Overhaul
Shoe brand manufacturer Clarks is now working with hundreds of content creators in a push to increase brand awareness and acquire more customers on social media.
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Profiles & Campaigns
Toyota Aims To Build Brand Affinity and Authenticity With OnX Partnership
Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks.
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Shopper/Retail
Why OxiClean Says In-Person Marketing Events Keep Getting Better
OxiClean’s VP of Marketing shares why its long-standing MLB program drove the highest ROI in engagement this year.
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Shopper/Retail
New Povison Flagship Store Unlocks Deeper Customer Engagement, Higher AOV
After an informative pop-up store, Povison learned shoppers want more power recliners, as the product accounted for 39% of sales with a 30% higher AOV.
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Shopper/Retail
How Polywood’s Chief Digital Officer Increases Repeat Purchases, Sales and More
Chief Digital Officer Ben Spiegel shares how he is transforming Polywood into a lifestyle brand with better personalization and a robust in-house marketing team.
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Top Women Network
Samples, Short Videos Drive Supergoop’s Marketing Strategy, CMO Says
CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing.
