Shopper/Retail
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Research
Capgemini Survey: Consumers Seek Online Deals, Transparency, Balanced Use of Tech
Tech convenience and a human touch. Price consciousness and selective splurging. Openness to AI and wariness of it. Shoppers are rife with contradictions, according to Capgemini’s report “What Matters to Today’s Consumers 2026.”
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Trends
GaryVee’s Hot Takes on Marketing Best Practices at NRF ’26
VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.
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CES 2026
CES 2026: DPAA’s Barry Frey on DOOH Innovations, Retail Media and Tech Trends
At CES 2026, DPAA President & CEO Barry Frey discusses the association’s presence at the show, the future of retail media and what tech stood out to him at the conference.
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CES 2026
Tech Innovators at CES 2026: Kelly Mahoney, CMO at Ulta Beauty
Ulta Beauty CMO Kelly Mahoney discusses the brand’s massive rewards program, leveraging data for personalized customer experiences and how companies should be thinking about using AI in 2026.
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Shopper/Retail
CES 2026: Best Buy CEO Corie Barry on the Retailer’s ‘Maniacal’ Focus on the Customer Experience
Barry shares how AI is a powerful tool at Best Buy but why human labor and stores are still among the most valuable assets.
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CES 2026
CES 2026: Oura Triples Investment in Target’s Retail Media Network
At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing outcomes.
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Shopper/Retail
Discounts, Social Media Influencers Drive Record Online Holiday Sales
Online holiday sales increase 6.8% in US for 2025 season, reaching $257.8 billion, according to new Adobe Analytics data.
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Shopper/Retail
Cambridge Satchel Shares ‘Wicked’ Bag Boost and Store Expansion Strategy
Cambridge Satchel’s Head of Marketing and Ecommerce shares how the U.K. handbag brand uses stores as a marketing tool, plus how collections with “Wicked” and Swarovski Crystals boost its sales and exposure in this Q&A.
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Sampling
How Hi-Chew Targets Gen Z Shoppers with In-Person Activations to Increase Brand Awareness
Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group increases its spending power.
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Shopper/Retail
Woof Gang Reaps Local Marketing Benefits With National Resources
Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing.
