Engage & Convert Archives - Chief Marketer

How Land O’Lakes Boosted Page Views Per Visitor 245% With Better Personalization

How Land O’Lakes Boosted Page Views Per Visit 245% With Better Personalization

The dairy cooperative details how it personalized website content for visitors based on their behavior to keep them engaged, buying and coming back.

Social Media & SEO

Tree Hut Taps Samples and Pop-Ups to Boost Brand Awareness

Tree Hut’s ice skating holiday pop-up is one of the most buzzed-about events it’s hosted, generating 235,000 social media engagements. Read how pop-ups support the brand’s overall strategy.

Gap Inc. Taps Google Cloud Gemini Enterprise to become ‘AI-First’ Retailer

AI

Gap Inc. Taps Gemini Enterprise to Become ‘AI-First’ Retailer

Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon Food Service and Virgin Voyages share goals and early results.