SXSW 2022: How 15 Brands Activated In-Person Experiences

Posted on by Chief Marketer Staff

After a three-year hiatus, one of the experiential marketing industry’s largest annual showcases returned to downtown Austin last week—and a flurry of brands showed up to play. Event Marketer reports on some of the standout in-person activations at SXSW 2022, from Cheetos’ “hands-free” fun house to FX’s psychedelic journey through “Atlanta” to HBO Max’s buzzworthy NYC subway-themed event.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!

Chief Marketer Job Board