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Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns

May 16, 2024 by Adam Rossow - brand lift

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

May 12, 2024 by Kaylee Hultgren - Beauty Marketing

Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms

April 19, 2024 by Kaylee Hultgren - CCO

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

April 19, 2024 by Kaylee Hultgren - AI

What Marketers Can Learn From the Ozempic Craze

April 12, 2024 by Greg Ippolito - Advertising Campaign

Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers

March 8, 2024 by Kaylee Hultgren - Content Marketing

Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance

March 1, 2024 by Mandy OBrien - Affiliate marketing

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

February 23, 2024 by Chief Marketer Staff - CDPs

True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations

February 16, 2024 by Kaylee Hultgren

LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda

January 25, 2024 by Chief Marketer Staff - CMO

Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving

January 19, 2024 by Kaylee Hultgren - CEOs

Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting

January 12, 2024 by Kaylee Hultgren - Blue Cross Blue Shield

Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign

December 28, 2023 by Kaylee Hultgren - College Football Marketing

United Airlines EVP of Communications and Advertising Discusses Integrated Comms Strategies

December 22, 2023 by Chief Marketer Staff - Communications

Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook

December 8, 2023 by Kaylee Hultgren - brand marketing

CMO Corner: On the Convergence of PR and Marketing

December 8, 2023 by Chief Marketer Staff - Chief Marketing Officers

The 2024 Agency Elite Top 100 From PRNEWS

November 30, 2023 by Chief Marketer Staff - agencies

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

November 22, 2023 by Kaylee Hultgren - Marketers on Fire

Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences

November 17, 2023 by Chief Marketer Staff - Audience Targeting

OPINION: Better Marketing Metrics CMOs Can Give CFOs

November 10, 2023 by David Lokes - Brand Metrics

How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships

November 10, 2023 by Kaylee Hultgren - Brand Building

Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification

November 3, 2023 by Kaylee Hultgren - Anthropologie

Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform

November 3, 2023 by Kaylee Hultgren - Advertising Campaign

State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z

November 2, 2023 by Chief Marketer Staff - CMOs