Search Results for: research

In periods when political pressure, press attacks and media volatility rise together, communications strategy becomes an exercise in protecting trust.

Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s AI Overviews and Amazon’s Rufus are quickly becoming a new form of media. And OpenAI’s hiring of Meta […]

NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the Consumer event.

Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.

America’s Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package.

Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the […]

Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.

Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.

More than 80% of companies saw no noticeable productivity gains despite widespread AI adoption, per a recent National Bureau of Economic Research survey.

Over the last six years, the Pinterest Predicts annual trends report has had an 88-percent accuracy rate, making it less of a forecast and more of a blueprint for what’s to come