Search Results for: research

PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.

For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural […]

As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe and the CMO Council developed the Apex Martech Matrix, a data-driven framework designed to understand what actually drives martech performance in the real world.

Most teams treat podcast show notes as a chore. Used well, they teach an audience something real and leave a permanent AI answers citation for your spokesperson.

When Middesk set out to build trust with Money20/20 attendees, it transformed its booth into “The Trust Club” filled with custom-designed merchandise created specifically for the trade show experience. From heavyweight crewnecks to limited-edition duffles, the brand designed exclusive items to drive engagement at different levels, all leading back to the overarching message. “Trust is […]

By Raghu Kodige, CEO, Anoki The 2026 FIFA World Cup was not just the biggest sporting event of the summer. It became one of the defining stories on U.S. television news. Over five weeks, coverage moved far beyond match results. Team USA, host cities, underdog runs, controversy and individual players all influenced which stories broke […]

From precision medicine to cell therapy and advanced diagnostics, oncology is rapidly evolving, improving patient outcomes and bringing hope. At the American Society of Clinical Oncology (ASCO) 2026 Annual Meeting, which took place at McCormick Place in Chicago May 29 through June 2, science was paramount but another narrative was just as important—celebrating patients, clinicians […]

Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the value they provide to shoppers.

CMOs used to just tell the brand story. Today, leaders like Jennifer Marino, CMO of specialty insurer MSIG USA, also shape strategy, manage reputation and steer the customer experience.

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to increase its marketing efficiency, said the VP of Brand.