Influencer Marketing
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Influencer Marketing
Circana Report: Most Brands Still Have Room to Grow Influencer Investments
Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could.
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Shopper/Retail
Blenders CEO Dishes on Why Its New Creator Will Elevate the Sunglasses Brand
Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling.
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Influencer Marketing
Creator Relations Are Becoming the New Media Relations for Events
As creators increasingly shape how people discover brands’ products and experiences, Communications teams are building dedicated creator programs to help promote in-person events.
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Shopper/Retail
Clarks Steps Up Influencer Marketing In Affiliate Program Overhaul
Shoe brand manufacturer Clarks is now working with hundreds of content creators in a push to increase brand awareness and acquire more customers on social media.
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Profiles & Campaigns
Toyota Aims To Build Brand Affinity and Authenticity With OnX Partnership
Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks.
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Branding/Marketing
Winners Announced: The 2026 PRNEWS Experiential & Event PR Awards
PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.
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Shopper/Retail
Naturium CMO Jake Galtere Explains Why Community Is the Skincare Brand’s Superpower
Naturium, the skincare brand owned by E.l.f. Cosmetics, launched a new campaign that features 11 real customers. CMO Jake Galtere shares the details.
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Shopper/Retail
Florastor CMO Shares Creator Challenges and An Unexpected Male Customer
Florastor just launched a skin probiotic. CMO Bindu Shah shares why the product is resonating with men, how it keeps tight guardrails on its influencers and how it’s launching a product with Lindsay Hubbard.
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Shopper/Retail
Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.
David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup.
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Shopper/Retail
Liquid Death CEO on Building a Provocative Brand, Small Marketing Budgets and Super Bowl Ads
Liquid Death CEO Mike Cessario shares how taking risks and keeping marketing costs low can yield big results.
