Influencer Marketing
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Shopper/Retail
Ryde Builds Awareness with Athletes, From NIL Interns to Rob Gronkowski
The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star reached 20 million consumers and lifted sales of its Focus and Sleep shots.
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Shopper/Retail
Eos Shares How It Turns Organic Users Into Brand Amplifiers
Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s ‘scrappy’ social team finds creators who will connect its products to culture on social media and in person. Plus, how Eos measures success at events.
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Shopper/Retail
New HealthyBaby CMO Taps Into Content Background to Grow Diaper Brand
The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness. Chief Marketing Officer Meredith Gieskes shares how her background informs the strategy for her new role in this Q&A.
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Branding/Marketing
How SNIPES CMO Kelley Walton Connects Culture, Community and Commerce
At Snipes, marketing is not a tug-of-war between brand and sales, according to CMO Kelley Walton. It starts with culture and community, then proves itself at the register.
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Branding/Marketing
What Brands Can Learn from the U.S. Open’s Creator Controversy
What exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?
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Shopper/Retail
Why Accelerator Trades Equity for Celebrity Endorsements
The challenger energy drink brand skips the typical ambassador contract and gives Travis Kelce, Kai Trump and Olivia Dunne shares in the brand instead.
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Social
Dairy Queen Bypasses Athletes for Mascots in Latest Social-Led Campaign
Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead.
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Campaigns
Why Life Insurance Company Ethos Is Increasing Spending on Celebrity Marketing
Ethos’ advertising budget increases 50% as it pours dollars on its celebrity influencer strategy.
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Digital & Technology
PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like
PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.
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Influencer Marketing
Circana Report: Most Brands Still Have Room to Grow Influencer Investments
Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could.
