Influencer Marketing
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Branding/Marketing
How SNIPES CMO Kelley Walton Connects Culture, Community and Commerce
At Snipes, marketing is not a tug-of-war between brand and sales, according to CMO Kelley Walton. It starts with culture and community, then proves itself at the register.
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Branding/Marketing
What Brands Can Learn from the U.S. Open’s Creator Controversy
What exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?
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Shopper/Retail
Why Accelerator Trades Equity for Celebrity Endorsements
The challenger energy drink brand skips the typical ambassador contract and gives Travis Kelce, Kai Trump and Olivia Dunne shares in the brand instead.
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Social
Dairy Queen Bypasses Athletes for Mascots in Latest Social-Led Campaign
Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead.
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Campaigns
Why Life Insurance Company Ethos Is Increasing Spending on Celebrity Marketing
Ethos’ advertising budget increases 50% as it pours dollars on its celebrity influencer strategy.
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Digital & Technology
PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like
PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.
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Influencer Marketing
Circana Report: Most Brands Still Have Room to Grow Influencer Investments
Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could.
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Shopper/Retail
Blenders CEO Dishes on Why Its New Creator Will Elevate the Sunglasses Brand
Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling.
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Influencer Marketing
Creator Relations Are Becoming the New Media Relations for Events
As creators increasingly shape how people discover brands’ products and experiences, Communications teams are building dedicated creator programs to help promote in-person events.
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Shopper/Retail
Clarks Steps Up Influencer Marketing In Affiliate Program Overhaul
Shoe brand manufacturer Clarks is now working with hundreds of content creators in a push to increase brand awareness and acquire more customers on social media.
