AI visibility

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  Shopper/Retail

  Custom Ink Bets on Gratitude, Earned Media to Grow Its K-12 Business

  The custom swag brand pitched local media to amplify its “Unsung Heroes of School Spirit” campaign. Custom Ink has 100,000 K-12 customers a year, representing a meaningful share of its sales, its CMO says.

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  Research

  New IAB Framework Aims to Standardize Measurement of AI-Powered Visibility

  Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria and standards relevant to measuring GEO, AIO and other aspects of non-paid AI-powered discoverability. CM looks at why now and what the group is prioritizing.