Topic
AI visibility
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Tech & AI
Generative AI Platforms Recommend the Same Handful of Brands
A new report finds that ChatGPT, Gemini and Perplexity never recommended 78% of ecommerce brands in their own categories. Brands can improve their generative AI citations by boosting their visibility in reviews, media and forums.
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Shopper/Retail
Custom Ink Bets on Gratitude, Earned Media to Grow Its K-12 Business
The custom swag brand pitched local media to amplify its “Unsung Heroes of School Spirit” campaign. Custom Ink has 100,000 K-12 customers a year, representing a meaningful share of its sales, its CMO says.
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Research
New IAB Framework Aims to Standardize Measurement of AI-Powered Visibility
Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria and standards relevant to measuring GEO, AIO and other aspects of non-paid AI-powered discoverability. CM looks at why now and what the group is prioritizing.
