Media Relations
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Diversity, Equity & Inclusion
Hispanic Expertise Isn’t Seasonal. Your Spokesperson List Shouldn’t Be Either
Every Hispanic Heritage Month (HHM), Hispanic voices get more visibility. But once Oct. 15 passes, communicators should ask who will still be quoted on Oct. 16 and throughout the rest of the year.
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Crisis Management
PRNEWS Celebrates 2026 Platinum Awards Winners, People of the Year and Agency Elite 120
The winners of the 2026 PRNEWS Platinum Awards were announced during the program’s annual gala celebration, which took place Tuesday, October 6, at The Lighthouse venue in New York City. Nearly 400 PR and comms professionals, including the People of the Year and Agency Elite 120, gathered to honor the people, teams and campaigns that exemplify industry excellence.
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Media Relations
How to Turn Original Research Into a Newsworthy Story
Start with a hypothesis, not a survey. Here’s how to build original research that gives journalists a real story.
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Crisis Management
PR Roundup: Cornell’s Crisis of Trust, Why Health Credibility Isn’t Enough and How Logan Airport Went Viral
PR roundup covers what Cornell’s response to a sexual assault lawsuit, new Edelman-Yale research showing that facts alone won’t earn trust in healthcare and how Logan Airport turned an overhead announcement into one of the more viral PR campaigns of the fall.
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Media Relations
The White House Press Freeze Exposed a Bigger Question for PR: Who Counts as Media Now?
According to The Reuters Institute’s 2026 Digital News Report, audiences now heavily rely on creators and influencers on social media for their news. As audiences move, the people informing them are changing, too.
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Crisis Management
PR Roundup: White House Press Bans Test the Limits of Media Access, DoorDash’s Rare Admission and What Holiday Shoppers Really Want From Brands
PR roundup covers the White House’s ongoing press access battles, why DoorDash’s “we screwed up” settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.
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Media Relations
Ask a Journalist: Jack O’Brien on Audience Trust and Telling Stories That Connect
Jack O’Brien, the Executive Editor at Medical Marketing and Media, details the traits and attributes a publicist should have to earn journalists’ trust and much more.
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Digital & Technology
Your Client Didn’t Share the Podcast Episode. The Host Noticed.
When a client appears on a podcast and does nothing to promote it, the deepest cost is not a missed marketing opportunity. It is a relationship cost, and it is charged to the practitioner who made the booking, not to the client.
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Crisis Management
PR Roundup: MapQuest’s Unlikely Comeback, USPS Navigates a Public Information Crisis, and New Research Says Corporate Credibility Is at a Breaking Point
PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.
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Corporate Social Responsibility
The Power of Causing a Crisis: What Meta’s Payout Can Teach About Advocacy Communications
Advocacy campaigns can often take on companies many times their size, like Meta, throwing them into crisis. Sustained-pressure communications runs on a different logic than defense.
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