Media Relations
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Crisis Management
PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers
This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.
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Digital & Technology
Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling
It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message.
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Digital & Technology
Maximizing PR Impact While on a Budget
Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had
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Media Relations
The Case for Longer Pitches
Keeping the pitch short means PR people will come up short. Here’s some ways a longer pitch can attract the attention of even the busiest journalists.
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Media Relations
Look What You Made Her Do: Swift’s Endorsement Yields PR Lessons
Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.
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Branding/Marketing
Telling the Startup Story: The Impact of Strategic PR on Growth and Success
Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.
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Media Relations
Reimagining Newsjacking for a New Era of Journalism and Media Relations
In media relations, newsjacking helps create a real-time, mutually beneficial relationship between yourself and the reporter, as you’re providing them with a credible third-party resource or commentary that they can use right away. Here’s a step-by-step guide.
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Crisis Management
6 Ways to Manage the ‘One Article Crisis’ and its Aftermath
For all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face is the prospect of a one-off negative article. Here are six recommended actions for PR pros in this situation.
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Media Relations
This Is Not an Op-ed: Editorial Alternatives for Thought Leadership
It’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?
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Media Relations
Gaining Positive Media Coverage For A Mega Sporting Event: Olympics Versus U.S.-Based Sports
PR practitioners representing sponsors of high-visibility events like the Super Bowl and World Series face the same problem as those who work on Olympic accounts, in that “official sponsor” brands expect their PR reps to promote their multi-million dollar sponsorships. Here are tips for landing positive media coverage from both.
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