Media Relations
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Crisis Management
PR Roundup: MapQuest’s Unlikely Comeback, USPS Navigates a Public Information Crisis, and New Research Says Corporate Credibility Is at a Breaking Point
PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.
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Corporate Social Responsibility
The Power of Causing a Crisis: What Meta’s Payout Can Teach About Advocacy Communications
Advocacy campaigns can often take on companies many times their size, like Meta, throwing them into crisis. Sustained-pressure communications runs on a different logic than defense.
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Digital & Technology
Podcast Guesting Is a Core PR Strategy. Here’s How to Get Your Client Booked.
Two things to check before any list is worth pitching from: the date of the last published podcast episode and whether the show actually takes guests at all.
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Crisis Management
AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors
A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.
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Crisis Management
Five Questions With Dini von Mueffling: What Six Years Representing an Epstein Survivor Taught Her About Social Impact PR
In this episode of “Five Questions With…,” Dini von Mueffling discusses her PR work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family.
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Media Relations
The Right Way to Turn Social Media Into News Coverage
Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already.
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Digital & Technology
PRNEWS Announces 2026 People of the Year
PRNEWS announced its 2026 People of the Year honorees—an accomplished group of leaders, innovators and rising talent redefining the future of PR and communications.
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Crisis Management
Explainer: What is a Leak?
Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a “leak.”
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Crisis Management
Complaining About Bad Coverage Is the Surest Way to Amplify It
The most reliable way to draw more attention to bad media coverage is to complain about it publicly.
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Media Relations
Three Things Publicists Would Like to Tell Their Journalist Friends
What are the most common tropes publicists wish reporters knew about communications jobs?
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