Media Relations
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Crisis Management
AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors
A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.
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Crisis Management
Five Questions With Dini von Mueffling: What Six Years Representing an Epstein Survivor Taught Her About Social Impact PR
In this episode of “Five Questions With…,” Dini von Mueffling discusses her PR work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family.
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Media Relations
The Right Way to Turn Social Media Into News Coverage
Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already.
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Digital & Technology
PRNEWS Announces 2026 People of the Year
PRNEWS announced its 2026 People of the Year honorees—an accomplished group of leaders, innovators and rising talent redefining the future of PR and communications.
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Crisis Management
Explainer: What is a Leak?
Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a “leak.”
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Crisis Management
Complaining About Bad Coverage Is the Surest Way to Amplify It
The most reliable way to draw more attention to bad media coverage is to complain about it publicly.
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Media Relations
Three Things Publicists Would Like to Tell Their Journalist Friends
What are the most common tropes publicists wish reporters knew about communications jobs?
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Branding/Marketing
Winners Announced: The 2026 PRNEWS Experiential & Event PR Awards
PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.
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Media Relations
Journalists Are Facing Federal Subpoenas. Why PR Pros Have More at Stake Than They Think
Understanding the federal journalist subpoenas and why the legal ground beneath them seems thin, is among the clearest lessons the PR industry has received in decades about what protects us and what does not.
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Digital & Technology
85% of Tech Journalists Have a Primary PR Contact. How to Be That Person.
When Nycole Walsh and her research team at Kickstand surveyed 350 tech journalists about what’s working in their inboxes, 69% said they have warned a colleague about a specific PR person to avoid.
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