Media Relations
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Media Relations
Three Things Publicists Would Like to Tell Their Journalist Friends
What are the most common tropes publicists wish reporters knew about communications jobs?
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Branding/Marketing
Winners Announced: The 2026 PRNEWS Experiential & Event PR Awards
PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.
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Media Relations
Journalists Are Facing Federal Subpoenas. Why PR Pros Have More at Stake Than They Think
Understanding the federal journalist subpoenas and why the legal ground beneath them seems thin, is among the clearest lessons the PR industry has received in decades about what protects us and what does not.
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Digital & Technology
85% of Tech Journalists Have a Primary PR Contact. How to Be That Person.
When Nycole Walsh and her research team at Kickstand surveyed 350 tech journalists about what’s working in their inboxes, 69% said they have warned a colleague about a specific PR person to avoid.
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Branding/Marketing
The Best Conversations at Cannes Weren’t About AI
Between the marketing jargon, branded tote bags and exclusive yacht brunches, Cannes conversations around the future of communications gained momentum on some of the biggest stages.
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Branding/Marketing
PR Roundup: Apple’s Price Hike Playbook, Social Owns the Crisis Moment, and Starbucks Embraces Employee Storytelling
Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.
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Crisis Management
Turning a Crisis into a Catastrophe: Ten Lessons From a Texas Developer’s PR Disaster
When The Barbed Wire and Texas Observer reported that Silo Mills—a residential development with an on-site elementary school—may have been built on a site where radioactive fracking waste had been dumped, the companies involved gave communicators a masterclass in what not to do in a crisis.
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Branding/Marketing
PR Roundup: Tylenol Tops Trust Rankings, Local Journalism Hits a New Low and Allbirds Becomes Smartbird
This week’s PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times.
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Branding/Marketing
Five Ways PR Pros Can Get More Value from Cannes Lions
The most successful attendees don’t treat Cannes as a series of meetings, panels and parties. They approach it with a clear strategy and a disciplined plan.
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Branding/Marketing
The Seasonal PR Mistake Brands Make Every Year (and How to Avoid It)
Consumer brands often make the same seasonal PR mistake: They start pitching when shoppers begin buying. Editors, however, start planning those stories months earlier. While marketers and communicators focus on summer promotions, Prime Day and vacation season, many commerce editors are already building coverage around back-to-school shopping, holiday gift guides and Black Friday deals. The […]
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