Behr Paint

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  Influencer Marketing

  Behr Paint’s New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up

  With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis and fear of failure.

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  Conversations

  Behr Paint’s Head of Global Marketing Talks Color of the Year Campaign

  Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.