Media Strategy

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  Influencer Marketing

  Circana Report: Most Brands Still Have Room to Grow Influencer Investments

  Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could.

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  Acquisition

  4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

  The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.