NFL Marketing

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  Shopper/Retail

  Carhartt Takes New Angle on NFL Marketing

  Carhartt’s latest campaign highlights the work and tradespeople behind the new Buffalo Bills Highmark Stadium. By celebrating tradespeople, Carhartt showcases its authenticity and aims to inspire more people to learn a trade.

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  Acquisition

  TikTok, Bud, P&G: Branded Experiences From Super Bowl LIV

  From TikTok to P&G to Sleep Number, here’s a look at branded experiences at this year’s Super Bowl.