Carhartt

• 

  Shopper/Retail

  Carhartt Takes New Angle on NFL Marketing

  Carhartt’s latest campaign highlights the work and tradespeople behind the new Buffalo Bills Highmark Stadium. By celebrating tradespeople, Carhartt showcases its authenticity and aims to inspire more people to learn a trade.

• 

  Branding/Marketing

  Carhartt’s Marketing Commits to Core Audience of Skilled Laborers

  The brand’s new “Made Possible” campaign is “a celebration of hard work and the people who build the world around us,” says Norma Delaney, VP of Global Brand Marketing at Carhartt.