Marketers on Fire Archives

Marketers on Fire: Denon CMO on Katy Perry Collab and Marketing Campaign for PerL Earbuds

We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own marketing contributions; challenges to product differentiation; and lessons learned from previous marketing gigs.

Conversations

Marketers on Fire: Hinge CMO Talks ‘No Ordinary Love’ Campaign and Gen Z Marketing

We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.

Marketers on Fire

Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation

We spoke with ADT’s DeLu Jackson about the company’s transformation, challenges and innovations.

Digital

Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)

The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.

Social

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.

Digital

Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more.

Digital

Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers

We spoke with H&R Block’s Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.

Video Marketing

Marketers on Fire: Doritos Head of Global Marketing Dishes on First International Brand Platform

Highlights of our conversation with Doritos’ Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.

Conversations

Marketers on Fire LinkedIn Live – Anywhere Real Estate CMO Esther-Mireya Tejeda

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

Digital

Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.