Search Results for: research

PR Roundup covers Anthropic’s Claude buckling under the weight of its own viral moment, the McDonald’s CEO trying to sell America on a new burger, and a new conscious consumerism report quietly dismantles the narrative that sustainability is dead

AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate marketing organizations that pass the AI audit from those that fail it.

From a crisis communications misstep on one of the entertainment industry’s biggest stages and new data showing employees now outpace CEOs in brand trust, to Burger King’s surprisingly human response to a decade of customer complaints, this week’s PR Roundup highlights the power—and pitfalls—of modern communications.

With b-to-b audiences now comprising four generations of attendees (or five, depending on who you ask), conference organizers have their work cut out.

Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community.

The company’s Valentine’s Day campaign encouraged single people to celebrate the annual holiday of love looking for cats, not dates.

  Tuesday February 24, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. The Milan Cortina Winter Olympics came and went in the blink of an eye, capping what was a busy—and “legendary”—February for the folks at NBC Sports. That doesn’t mean sports are slowing down, with the NBA regular season […]

Pew Research Center released survey findings in May that 30 percent of U.S. adults say they consult astrology, tarot cards or a fortune teller at least once a year. Reading horoscopes and tarot cards to get a glimpse into the future is an ancient practice, but event marketers are breathing new life into it by […]

PRNEWS has unveiled the winners of the 2026 Content Marketing Awards, which recognize the campaigns, creators and communicators redefining what public relations can achieve through content.

A look at Oura’s wearable story at the Olympics and how it’s approaching segmentation across various global markets.