Pop-Ups
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B-to-C Events
Photo Tour: A ‘Manifesting Marilyn’ Exhibition at Genesis House Reframes Monroe as a Visionary
On what would have been Marilyn Monroe’s 100th birthday, Genesis on June 1 transformed its brand home in Manhattan into an exhibition that pays tribute to the pop culture icon, and draws parallels between her story of reinvention and the brand’s own evolution. And EM was on the scene to get the full scoop. Open […]
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B-to-B Events
The Brief: Clay Bars and Biscuit Blasters
This week’s hot takes on hot topics in experiential marketing cover Clay Bars, pop-up pawn shops and Biscuit Blasters.
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B-to-C Events
Audible Story House: Storytelling and Community-Building at a ‘Bookless Bookstore’
The Audible Story House marked a new chapter in audio storytelling through a bold concept: a “bookless bookstore.” From May 1-29 in New York, consumers could visit the first-ever IRL space dedicated to the craft, where every use-case for enjoying an audiobook had its own dedicated room, and “Story Tiles” turned the brand’s intangible products […]
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B-to-C Events
The Brief: Kibble Art and Glass Hotboxes
This week’s hot takes on hot topics in experiential marketing cover kibble art, “Into Eternia” and glass hotboxes.
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B-to-C Events
Live Theater: Hendrick’s Sensorial ‘Anotherland’ Activation is its Biggest Spectacle Yet
When Hendrick’s activated a Time Traveler’s Tavern at Tales of the Cocktail last summer, spirits industry insiders got a taste of its eccentric “Giniverse” with a tour through a world of paradoxical characters and concepts. This year, with the launch of Another Hendrick’s, the first permanent expression added to its lineup in a decade, the […]
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B-to-C Events
From Newsstands to Glam Suites, SheaMoisture Shifts into Experiential for F1 Miami Weekend
Every year, the Formula 1 Miami Grand Prix draws ire from racing fans for being too hot and muggy, but Florida’s humid climate proved to be the perfect testing ground for SheaMoisture’s newest frizz-fighting product, Silk Press in a Bottle Prep Cream. The brand identified the May 2-3 race weekend as the next stop for […]
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B-to-C Events
The Brief: Cave Raves and Bowl Heads
This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads.
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B-to-C Events
For the Fans: McDonald’s ‘KPop Demon Hunters’ Meal Rivalry Comes to Life at an L.A. Event
No one knew the fandom around “KPop Demon Hunters” was going to explode, but the love for the most-streamed movie of 2025 just continues to go up, up, up. And McDonald’s joined the conversation with its latest meal collab, designed as a “Battle for the Fans.” At the end of March, McDonald’s teamed up with […]
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B-to-C Events
The Brief: Jargon Bars and Il Fresco di Peroni
This week’s hot takes on hot topics in experiential marketing cover Jargon Bars, smartphone-themed fashion shows and Il Fresco di Peroni.
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B-to-C Events
How Disney Turned ‘The Devil Wears Prada 2’ into an Experiential Marketing Machine
In the 20 years since “The Devil Wears Prada” premiered, the love for its characters, sardonic one-liners and cerulean fashion statements has only grown. So for the release of its highly anticipated sequel, “The Devil Wears Prada 2,” how could the marketing team approach, and build on, such a treasured cultural phenomenon? For starters, they […]
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