Pop-Ups
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Pop-Ups
The Brief: Airport Races and Cashmere Cabins
This week’s hot takes on hot topics in experiential marketing cover after-dark airport races, Cashmere Cabins and NFL events impacted by the protests in Paris.
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Pop-Ups
The Brief: Goddess Energy and Crappy Cars
This week’s hot takes on hot topics in experiential marketing cover vintage showrooms, goddess energy and one crappy fleet of vehicles.
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Pop-Ups
The Brief: Food Vaults and Sleep Exchanges
This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.
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Pop-Ups
Experiential Marketing Trend of the Week: Brand Gazettes
The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools. Whether it’s Grand Central Terminal or the shores of Cannes, the curated periodicals are popping up at a host of events, operating as a form […]
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Cause Marketing
The Brief: Airport Narrators and Community Baby Showers
This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.
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Pop-Ups
Sephora & Kohl’s Bring ‘Rush Ready’ Beauty Pop-Ups to Campus
While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting of their own.
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Pop-Ups
After 125 Years, Jergens Taps Gen Z Trends and Aesthetics to Power a Brand Refresh
In the age of serums, potions and extensive beauty routines, a brand like Jergens can’t just lean on a rich legacy. So, for its 125th anniversary, Jergens staged a refresh with a vibrant tour that targeted Gen Z hotspots and let influencers and its target consumers in on the new logo unveiling. The Jergens Joy […]
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Pop-Ups
The Brief: Hydration Officers and Beauty Schools
This week’s hot takes on hot topics in experiential marketing cover Hydration Officers, spine-tingling chain reactions and Beautycon University.
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Pop-Ups
Experiential Marketing Trend of the Week: Curated Marketplaces
Events today are destinations, where learning, connection and commerce converge. And while shoppable event experiences aren’t anything new, we’ve got our eyes on how these spaces are serving as storytelling engines. Let’s take a look at the ways event marketers are curating a little retail therapy across the industry. Most recently, FX promoted its new […]
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Pop-Ups
Top Experiential Moments and Brand Collabs from NYFW
Try as we might, we couldn’t get our hands on Burger King’s Le Nugguette, a limited-edition nugget-sized purse with a dipping sauce charm. The brand released 100 micro-bags daily for $3.99 (the same price as a 10-piece chicken nugget order) from Sept. 12-16, and it sold out within seconds. The fast-food fashion drop was just […]
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