Pop-Ups
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B-to-C Events
The Brief: Hair Flips and Word Burials
This week’s hot takes on hot topics in experiential marketing cover charitable hair flips, a cross-country scavenger hunt and “Death to Midlife.”
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B-to-C Events
The Brief: Clean Machines and Gummy Bars
This week’s hot takes on hot topics in experiential marketing cover Clean Machines, glam trucks and the Gimme Gummy Bar.
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B-to-C Events
Experiential Marketing Trend of the Week: Tarot Card Readings
Pew Research Center released survey findings in May that 30 percent of U.S. adults say they consult astrology, tarot cards or a fortune teller at least once a year. Reading horoscopes and tarot cards to get a glimpse into the future is an ancient practice, but event marketers are breathing new life into it by […]
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B-to-C Events
How Brands Swapped the Runway for Pop-up Events During New York Fashion Week
Twice a year, the fashion elite gather in Manhattan for couture runway shows and exclusive soirees during New York Fashion Week (NYFW). But sponsors and brands are increasingly showing up with approachable experiences that help democratize the high-profile event and unchain those velvet ropes. From Sensodyne to Jinx to the Idaho Potato Commission (no, really), […]
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B-to-C Events
NBA All-Star 2026: Vaults, Giant To-Go Bags, an ‘AI Mode’ Gallery and a Rolling Logo
NBA All-Star 2026 had a milestone weekend, not only for its 75th anniversary, but also for breaking viewership records. The midseason showcase drew more than 46 million viewers in the U.S. across NBC and ESPN platforms, marking the most viewers in 24 years and more than triple last season. On the ground, basketball fans turned […]
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B-to-C Events
The Brief: Drive-Thru Pit Stops and Traveling Basecamps
This week’s hot takes on hot topics in experiential marketing cover Wendy’s drive-thru Pit Stop Express, Kayali’s fragrant café and the traveling All Conditions Express basecamp.
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B-to-C Events
Valentine’s Day Ideas: High Tea, Hidden Diamonds, Human Cranes and More
McNugget Caviar, anyone? How about a box of conversation hearts themed around the U.S.’s weakened economy? Or, perhaps you’d like to bid on a $35,000 diamond ring shaped like a can of BuzzBallz? Valentine’s Day is always an opportunity for marketers to spark brand love, and this year has yielded some particularly steal-worthy ideas. We’re […]
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B-to-C Events
The Brief: Spicy Brunches and Home DeCoors
This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.
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B-to-C Events
‘Quitters Welcome’: NEFT Vodka Flips the Script on Fitness Resolutions with The Gym Pop-up
Dry January isn’t for everyone, and by now, gym attendance is waning. But NEFT Vodka is saying it’s OK if you dropped your New Year’s resolution early.
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B-to-C Events
The Brief: Keg Cities and Social Experiments
This week’s hot takes on hot topics in experiential marketing cover the City of Kegs, fortune-telling seals and beer-themed social experiments.
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