Search Results for: Marketers on Fire

Save the date for our inaugural Marketers on Fire LinkedIn Live on Sept. 26 at 2pm EST. Our first guest: Sarah Crockett, Global CMO at Dickies.

We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.

  Thursday September 7, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The International Olympic Committee has created an official competitive gaming offshoot, the IOC Esports Commission, the sports governing body announced. David Lappartient, who joined the IOC in 2022 and was chairman of the IOC Esports and […]

  Thursday August 31, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Evil Geniuses brought down Paper Rex to claim the VALORANT Champions title on Saturday in Los Angeles. Evil Geniuses became the first North American organization to win a VALORANT Champions title and made history in some […]

  Thursday August 24, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Nintendo’s drip-feed strategy for highlighting upcoming DLC content in Pokémon Scarlet and Violet is hitting all the right notes in the media and sends an interesting message for marketers in the games space. While The Pokémon […]

We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.

Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.

We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.

We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.

We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.