Search Results for: Marketers on Fire

Our country may be polarized, but there’s one thing we can all agree on: 2024 was a tumultuous year. That turbulence is reflected in the books that hit the market, and are now on the nightstands of Admonsters’ writers. Whether examining memes as political weapons or algorithms reshaping culture, these titles strip away tech’s glossy veneer to reveal uncomfortable truths about power, privacy, and human agency in our connected world.

We spoke with Violife’s Global President & Chief Growth Officer about the brand’s latest dairy-free cream cheese campaign, product innovations and leveraging humor to break through.

Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies.  Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach.  Here’s what this cycle taught us and how it will guide our business in the medium term. […]

We spoke with CPK’s CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.

Mobile tour programs have a lot of benefits wrapped up in one. They often involve reusable assets, saving marketers money amid rising costs. They’re flexible, allowing teams to adjust routes to avoid hazards or maximize time. They reach a wide range of audiences, and deliver insights and results you can compare region by region. And […]

Cozy Earth has landed a product on “Oprah’s Favorite Things” list for seven years. The brand reveals how it nourishes the relationship and why the spike in sales is not the most valuable part of making the list.  Cozy Earth has an ongoing relationship with Oprah Winfrey. The bedding and loungewear manufacturer has caught fire […]

In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.

Misunderstandings about client expectations for media placement are often the result of PR professionals’ failure to help decision-makers understand what would be necessary to achieve success long before the contract is signed. Here’s how to turn such challenges into trust-building opportunities and prospects into long-term clients.

A simple way to build a more DEI-friendly work environment is by leveraging your most-used communication tool—everyday business email and email signatures.

At this year’s convenience store trade show, NACS 2024, Monster Energy decided to shift gears and rev up the excitement for its brand and sub-brands in an adrenaline-fueled experience that was all about loud, edgy and rebellious marketing, and the energy it brings to retailers.  The perimeter of the 70-foot-by-80-foot booth was wrapped in a […]