1 Acquisition How to Make an Impactful B2B Product Video Product videos are a powerful way to communicate in today's cluttered digital landscape. Here are the basics, including strategy, elements, tips and more. READ FULL STORY 2 Digital Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic The marketing vision behind…
The marketing vision behind GoGo Squeez's latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
Sponsored by: We invest more here or less here… and we can see how those different channels operate independently, but also as a collective body of work. It operates at the customer or household level rather than just at the media attribution or channel level. That gives us a great body of data to test,…
ADT's CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.
1 Demand Gen 5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging Here are measurements, referred to as the SCORE test, for B2B marketers to determine how well your message reaches your audiences, and how likely it is to keep them engaged. READ FULL STORY 2 Acquisition 4 Steps to Optimize Personalized Journeys for…
CM Weekly June 30, 2024 Though celebrating 150 years in operation in 2024, security company ADT continues to evolve and innovate within its category. It’s in the midst of a marketing transformation encompassing technological innovation, new media allocation, customer communications and—most importantly—its go-to-market strategy. Here’s our conversation with DeLu Jackson, Executive Vice President and Chief…
We spoke with ADT's DeLu Jackson about the company’s transformation, challenges and innovations.
1 Engagement Brands on Fire: Instagram Experiential Lead on 'Reels Cinema' at Cannes Lions We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more. READ FULL STORY 2 Digital Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)…
CM Weekly June 23, 2024 “It is not just about the imagination and the beauty that creativity fosters—it has real business impact. And what we're focused on, ultimately, is return on investment to our advertisers. We also want people to be inspired and reconsider 9:16 video as something that is worthy of creation.” —Damien Baines,…
We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.