Search Results for: Marketers on Fire

Many exhibitor service manuals contain an EAC fee. Most exhibit and event marketers have never been told what it is, what it covers, or why it keeps showing up. Open the exhibitor services manual for your next show and scroll past the carpet and the electrical order forms. Somewhere in the labor section sits a […]

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.

Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting off the ground as a data management company. The company soon found an opportunity in the CDP space, a label […]

Roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter’s 20-year legacy changed communications, and why GEO is becoming one of the most important—and least-owned—priorities in PR.

When Yahoo dropped anchor at Cannes Lions 2026, it was equipped with its most ambitious festival activation strategy to date, and one very large purple submarine installation.

This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.

Siri became the place where Apple’s mythology cracked, following the launch of the Apple Intelligence initiative.

This week’s hot takes on hot topics in experiential marketing cover margarita salt caves, museum spectacles and Dragon Solstices.

The who’s-who of the marketing and communications world converged from June 22-26 for a week of education, idea exchanges and relationship-building at the annual Cannes Lions International Festival of Creativity.

Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed ASMR from a YouTube phenomenon into a real-life engagement tactic. And as consumers increasingly seek more visceral experiences, that tingling sensation is helping to […]