Experiential Marketing

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  Engagement

  Essence Ventures EVP of Experiential on Festival Engagement, Activations and Best Practices

  Michael Barclay, Executive Vice President of Experiential, talks 30 years of Essence Fest, new festival features, community engagement and more.

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  Engagement

  Topo Chico’s Marketing Director Talks Summer Airstream Partnership and Activations

  Brittany Norris, Marketing Director of Hard Seltzers at Molson Coors, discusses the inspiration and marketing strategy behind the activation.

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  Engagement

  Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions

  We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.

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  Events

  Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

  We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

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  Video Marketing

  United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign

  Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.

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  Digital

  Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

  Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.

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  Events

  Six Solid Brand Activations at SXSW 2024

  Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.

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  Events

  Experiential Inspiration: 15 Brand Activations from the Super Bowl

  15 brand activations from the Super Bowl in Las Vegas last month—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.

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  Demand Gen

  State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations

  State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.

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  Digital

  Smirnoff’s Senior Global VP on Executing the Brand’s Largest Campaign in a Decade

  Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand’s latest global marketing campaign.