Financial Services Marketing

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  Top Women Network

  Busy Executives Don’t Need a Better App. They Need Less Administration.

  Better software solves how fast money moves, not the administrative load competing for the hours a client has left; and that load falls disproportionately on women, especially those also managing a parent’s care. Busy executives don’t need a better app. What they need is less administration.

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  Campaigns

  ‘Bake It Till You Make It’: Inside Quicken’s Kid-Run Small-Business Campaign

  Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. But for Quicken’s latest campaign to promote its all-in-one app for managing business and personal finances, the team decided to get a little playful.

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  Digital

  Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

  Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

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  Agencies

  Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

  We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more.